Uber Acquires Getir’s Delivery Business in $335 Million Deal, Marking Major Shift in Turkey’s Tech Landscape

In a move that underscores the volatile nature of the food delivery market and the shifting tides of global tech investment, Uber has agreed to acquire Getir’s delivery business in a deal valued at $335 million. This acquisition, announced on Monday, marks a significant turning point for both companies and highlights the challenges and opportunities within the rapidly evolving world of instant delivery.

The Deal Breakdown

The transaction, which will see Uber take control of Getir’s food delivery operations in Turkey, includes a cash payment of $335 million at the outset. Additionally, Uber will invest $100 million for a 15% stake in Getir’s remaining grocery, retail, and water delivery business. Uber has also indicated that it plans to acquire the entirety of this division over the next few years, signaling a long-term commitment to the Turkish market.

The deal is being executed through the acquisition of Getir’s food delivery business from its largest shareholder, Mubadala, the Emirati sovereign wealth fund. Mubadala had been exploring the sale of its stake in Getir last year, setting the stage for this transformative transaction.

Getir’s Meteoric Rise and Dramatic Fall

Getir’s journey is a cautionary tale of rapid expansion, pandemic-driven growth, and the harsh realities of market correction. Founded in 2015, Getir quickly became one of Turkey’s most prominent startups, achieving a staggering $12 billion valuation at its peak. The company pioneered the “quick commerce” model, promising delivery of groceries and essentials within minutes, and rapidly expanded its footprint across Europe and the United States.

During the pandemic, Getir’s services were in high demand, leading to aggressive investments and acquisitions. The company expanded into Spain and Italy, acquired the U.K.’s Weezy, and even ventured into the U.S. market with the purchase of FreshDirect. However, as lockdowns eased and consumer behavior shifted, the once-booming demand for instant delivery began to wane.

By 2024, Getir was forced to make the difficult decision to exit several international markets, including the U.S., U.K., and parts of Europe. Thousands of employees were laid off as the company refocused on its core Turkish operations. The rapid scaling that had once been its greatest strength became a liability, and Getir found itself grappling with the realities of a post-pandemic economy.

Internal Struggles and Restructuring

The challenges facing Getir were compounded by internal strife. In early 2025, the company became embroiled in a struggle for control over a restructuring plan proposed by Mubadala. One of Getir’s co-founders opposed the plan, even taking legal action to block what he called an “illegal coup.” However, a Dutch court ultimately rejected the founder’s appeals, paving the way for Mubadala’s decisive move to sell its stake.

Despite these setbacks, Getir’s assets were still valued at $374 million, according to documents filed in court last year. The company has raised a total of $2.40 billion in funding to date, according to PitchBook, underscoring the scale of its ambitions and the magnitude of its challenges.

Uber’s Strategic Play

For Uber, the acquisition of Getir’s delivery business is a strategic move to strengthen its position in the Turkish market. Uber plans to integrate Getir’s operations with Trendyol Go, a food and grocery delivery service it acquired for $700 million in May 2025. This consolidation will create a formidable player in Turkey’s competitive delivery landscape.

Uber highlighted the strong performance of Getir’s food delivery business, which generated gross bookings of more than $1 billion in 2025—a 50% increase from the previous year. This growth, coupled with Uber’s own robust delivery business, which reported $4.89 billion in revenue in the fourth quarter of 2025 (up 30% year-over-year), positions the combined entity for continued expansion.

Europe, the Middle East, and Asia were identified as Uber’s fastest-growing regions for delivery in 2026, making the Turkish market a key focus for the company’s global strategy.

Industry Implications and Future Outlook

The acquisition of Getir’s delivery business by Uber is emblematic of the broader trends shaping the food delivery and quick commerce sectors. The pandemic-fueled boom has given way to a more competitive and challenging environment, where only the most adaptable and well-capitalized players can thrive.

For Uber, the deal represents an opportunity to consolidate its presence in a key market and leverage Getir’s established infrastructure and customer base. For Getir, the transaction provides a lifeline as it refocuses on its core grocery and retail operations, with the backing of a global tech giant.

Industry analysts suggest that this deal could prompt further consolidation in the sector, as companies seek to achieve scale and efficiency in an increasingly crowded market. The future of quick commerce will likely be defined by strategic partnerships, mergers, and acquisitions, as well as a renewed focus on profitability and sustainability.

Conclusion

Uber’s acquisition of Getir’s delivery business is a landmark moment in the evolution of Turkey’s tech ecosystem and the global food delivery industry. It reflects the challenges of rapid growth, the importance of adaptability, and the enduring appeal of the Turkish market for international investors.

As Uber integrates Getir’s operations and continues to expand its footprint, the combined entity is poised to reshape the delivery landscape in Turkey and beyond. For Getir, the deal offers a path forward as it navigates the complexities of a post-pandemic world. And for the broader industry, it serves as a reminder that in the fast-paced world of tech, only the most resilient and strategic players will survive and thrive.

Tags: Uber, Getir, delivery business, Turkey, tech acquisition, Mubadala, food delivery, quick commerce, Trendyol Go, instant delivery, pandemic, startup ecosystem, market consolidation, global tech, investment, restructuring, legal battle, profitability, scalability, strategic partnership, market correction, consumer demand, grocery delivery, retail, water delivery, Dutch court, PitchBook, sovereign wealth fund, Emirati, European expansion, U.S. market, layoffs, core operations, infrastructure, customer base, industry trends, adaptability, sustainability, resilience, post-pandemic economy, competitive landscape, market leadership, innovation, growth strategy, revenue increase, gross bookings, market share, digital transformation, technology investment, business model, operational efficiency, customer experience, market dynamics, future of delivery, tech giants, emerging markets, strategic focus, long-term vision, market opportunity, industry disruption, digital economy, venture capital, funding rounds, valuation, asset management, corporate strategy, market positioning, competitive advantage, business expansion, market entry, exit strategy, operational focus, legal disputes, shareholder interests, market volatility, economic challenges, business adaptation, strategic realignment, market leadership, industry evolution, technological innovation, consumer behavior, market trends, investment strategy, business resilience, market adaptation, strategic growth, operational excellence, market consolidation, competitive strategy, business transformation, market leadership, industry leadership, market dynamics, strategic investment, business growth, market expansion, operational strategy, market adaptation, strategic positioning, business sustainability, market leadership, industry trends, strategic focus, market opportunity, business strategy, market dynamics, strategic growth, operational excellence, market consolidation, competitive strategy, business transformation, market leadership, industry leadership, market dynamics, strategic investment, business growth, market expansion, operational strategy, market adaptation, strategic positioning, business sustainability.

Viral Sentences:

• Uber’s $335M acquisition of Getir’s delivery business shakes up Turkey’s tech scene!
• From $12B valuation to strategic sale—Getir’s wild ride through the quick commerce rollercoaster!
• Uber doubles down on Turkey with game-changing Getir deal—what’s next for instant delivery?
• Mubadala cashes out as Uber swoops in—Getir’s delivery empire finds a new home!
• Pandemic boom to post-lockdown reality—how Getir’s story mirrors the rise and fall of quick commerce!
• Uber + Getir + Trendyol Go = Delivery domination in Turkey’s competitive market!
• Legal battles, layoffs, and now a landmark sale—Getir’s turbulent journey reaches a new chapter!
• $1B in gross bookings and counting—Getir’s food delivery business proves its staying power!
• Uber’s delivery revenue hits $4.89B in Q4 2025—Europe, Middle East, and Asia lead the charge!
• The future of food delivery is being written in Turkey—Uber and Getir are penning the next chapter!

,