Naboo’s $70 Million Bet: The AI-Driven Event-Tech Revolution That’s Eating Corporate Procurement

In a seismic move that signals the dawn of a new era in corporate spending, Paris-based event-tech powerhouse Naboo has just closed a staggering $70 million Series B funding round, led by the Silicon Valley juggernaut Lightspeed Venture Partners. This latest cash injection—coming hot on the heels of their €20 million Series A announced in January 2025—cements Naboo’s position as the disruptor rewriting the rules of corporate events and procurement.

But this isn’t just another funding story. This is the tale of how AI, automation, and a bold vision are converging to transform corporate events from a “nice-to-have” into a strategic battlefield for enterprise dominance.

The Corporate Events Market: From Cost Center to Strategic Weapon

The timing couldn’t be more perfect. The corporate events market is undergoing a structural metamorphosis. Thanks to the relentless march of AI and the explosive growth of customer- and partner-focused gatherings—think massive conferences, product launches, and immersive brand experiences—corporate events have shed their reputation as discretionary expenses. Today, they’re mission-critical investments that can make or break a company’s competitive edge.

In this new paradigm, organisations are no longer asking, “Should we host an event?” They’re asking, “How do we do it smarter, faster, and at scale?” Enter Naboo.

The Naboo Origin Story: Born in Paris, Built for the World

Founded in 2022, Naboo didn’t just enter the market—it obliterated the old playbook. The company offers an all-in-one platform that handles every facet of corporate events across the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment. From venue sourcing to catering, activities to transportation, Naboo centralises it all.

But here’s the kicker: Naboo isn’t just software. It’s a hybrid beast that combines cutting-edge technology with hands-on operational support. The result? Transparent pricing, instant quotes, and coordinated event management that leaves traditional agency-based models in the dust.

And the numbers don’t lie. Naboo has expanded across Europe and stormed into North America, racking up an impressive roster of clients that reads like a who’s who of tech royalty: Meta, Google, Microsoft, Amazon, HubSpot, Figma, and ElevenLabs. These aren’t just internal events—they’re high-stakes, client-facing spectacles that can make or break billion-dollar deals.

Maxime Eduardo: The Visionary Behind the Machine

At the helm of this revolution is Maxime Eduardo, CEO and co-founder of Naboo. Eduardo isn’t just building a company—he’s building a global infrastructure designed to arm large organisations with the tools they need to dominate in the age of AI. His vision? A world where procurement efficiency, compliance, and automation aren’t just buzzwords—they’re the backbone of every corporate event.

The $70 Million Question: What’s Next for Naboo?

So, what does Naboo plan to do with this massive war chest? The answer is as bold as it is ambitious.

First, Naboo is going beyond events. The company is setting its sights on developing a broader procurement platform focused on what’s known as “tail-spend” categories. These are the fragmented, often-overlooked areas of corporate spending that, when aggregated, represent a massive opportunity for cost savings and efficiency gains.

But that’s just the beginning. Naboo is doubling down on AI with plans to develop an AI-based booking agent that will work alongside its concierge service. Imagine a world where booking a corporate event is as seamless as ordering a ride on Uber—but with the sophistication and precision required for enterprise-scale operations.

And then there’s the corporate payment card. Naboo is rolling out a fully integrated payment solution that will slot seamlessly into clients’ existing systems. No more juggling multiple vendors, no more wrestling with compliance headaches. Just clean, efficient, automated payments that keep the wheels of business turning.

But perhaps the most exciting development is Naboo’s use of AI to manage tenders for events of all sizes. By leveraging machine learning to analyse data, predict costs, and optimise outcomes, Naboo aims to drive down costs while delivering unparalleled value.

The Adjacent Frontier: Naboo’s Next Conquest

Naboo isn’t stopping at events. The company is eyeing expansion into adjacent procurement areas characterised by fragmented spending, complex supply chains, multiple payment flows, and compliance requirements. Think of it as a land grab for the future of corporate procurement—and Naboo is leading the charge.

The Bottom Line: Why Naboo’s $70 Million Matters

This isn’t just a funding round. It’s a declaration of war on the inefficiencies that have plagued corporate procurement for decades. With Lightspeed Venture Partners at the helm and a roster of blue-chip clients already in tow, Naboo is poised to become the de facto standard for how enterprises plan, execute, and pay for events and beyond.

In a world where every dollar counts and every decision is scrutinised, Naboo is offering something priceless: clarity, efficiency, and control. And with $70 million in fresh capital, there’s no telling how far this Paris-born disruptor can go.

Tags

Naboo #EventTech #CorporateEvents #AI #Procurement #Funding #SeriesB #LightspeedVenturePartners #TechNews #CorporateSpend #MICE #ParisTech #StartupFunding #EnterpriseTech #AIInnovation #CorporateStrategy #BusinessTransformation #TechDisruption #FutureOfWork #CorporateEfficiency #TechCrunch #VentureCapital #StartupEcosystem #BusinessGrowth #MarketDisruption #CorporateInnovation #TechLeadership #DigitalTransformation #EventManagement #ProcurementTech

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