Reflow launches following a $15M+ seed round focused on operational visibility for enterprises

Reflow Raises $15 Million to Revolutionize Workflow Intelligence and AI Automation for Enterprises

In a major milestone for the future of operational intelligence, Reflow has secured over $15 million in seed funding to accelerate the development of its groundbreaking workflow and AI automation intelligence platform. This investment marks a pivotal moment for enterprises seeking to harness the full potential of AI-driven operations, offering unprecedented visibility into the inner workings of their processes and unlocking new opportunities for automation and optimization.

As organizations increasingly adopt AI technologies, many find themselves grappling with a critical challenge: while they can measure outcomes, they often lack visibility into the processes that produce them. This gap becomes even more pronounced as operations scale, making it difficult to assess capacity, identify automation opportunities, or evaluate the impact of AI initiatives. Reflow is stepping in to bridge this divide by making operational work observable, providing real-time insights into how work moves across people, systems, and processes—without relying on time tracking, self-reported data, or complex integrations.

The platform’s innovative approach converts operational activity into structured data, enabling organizations to identify workflows ripe for automation and assess the results of those efforts. By taking a system-level view, Reflow observes workflows end to end, surfacing task flows, bottlenecks, and process deviations. This empowers businesses to make more informed decisions around automation and optimization, particularly in high-volume, computer-based environments such as customer support, accounting, legal, and compliance.

What sets Reflow apart is its focus on understanding workflows and capacity rather than monitoring individual employees. The platform is built with privacy-focused design principles and enterprise-grade controls, including configurable metadata collection and flexible visibility settings. This ensures that organizations can gain the insights they need while maintaining the trust and privacy of their workforce.

Founded by Ugur Kaner, a visionary entrepreneur with Turkish roots now based in the United States, Reflow builds on Kaner’s extensive experience in developing technology platforms for business users. Kaner’s leadership has been instrumental in shaping Reflow’s mission to provide leaders with a clear, shared view of how work actually happens—ensuring that automation decisions are grounded in reality, not assumptions. “In an AI-driven world, that visibility becomes essential infrastructure,” Kaner emphasized.

Early adopters of Reflow have already reported significant benefits, including improved visibility into operational capacity, more efficient resource allocation, and clearer identification of workflows suitable for automation. These successes underscore the platform’s potential to transform how enterprises operate in an increasingly AI-driven landscape.

Looking ahead, Reflow plans to scale its platform to support a broader set of mid-market and enterprise customers while continuing to invest in product development. The company’s focus is on expanding workflow and workforce intelligence capabilities that help organizations better understand how work is performed before applying automation or AI. By doing so, Reflow aims to establish itself as foundational infrastructure for AI-driven enterprise operations, enabling businesses to thrive in the digital age.

With this latest funding round, Reflow is poised to lead the charge in redefining operational intelligence, offering enterprises the tools they need to navigate the complexities of modern workflows and unlock the full potential of AI. As the demand for smarter, more efficient operations continues to grow, Reflow’s innovative approach is set to become a cornerstone of enterprise success.

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