London’s Bracket Secures $7M to Revolutionize Mid-Market Treasury with AI-Powered Automation

In a significant move that’s set to reshape how mid-market businesses handle their financial operations, London-based Bracket has successfully closed a $7 million seed funding round. The investment, led by Macquarie Group’s Commodities and Global Markets business alongside Blackfinch Ventures, signals strong institutional confidence in Bracket’s mission to modernize treasury infrastructure for companies caught between outdated spreadsheets and enterprise-grade solutions.

The Problem: When Spreadsheets Become a Liability

For years, mid-market companies have operated in a financial twilight zone. Too sophisticated for basic accounting tools yet lacking the resources to implement the complex treasury systems used by multinational corporations, these businesses have been forced to rely on manual processes that are increasingly inadequate in today’s fast-moving global economy.

The numbers tell a compelling story. Industry analysis suggests that over 70% of mid-market finance teams still depend heavily on Excel spreadsheets for critical functions like foreign exchange (FX) exposure management, cash flow forecasting, and bank reconciliation. This reliance on manual processes creates multiple pain points: delayed decision-making due to data lag, increased risk of human error, limited visibility across multiple bank accounts, and significant opportunity costs from inefficient capital allocation.

Consider the typical scenario: a mid-market manufacturer with operations across Europe needs to manage currency exposure on raw materials purchases, track cash positions across multiple currencies and bank accounts, and ensure sufficient liquidity for operations. The finance team spends countless hours manually consolidating data from different banks, building complex Excel models to forecast cash flows, and making FX decisions based on information that’s already outdated by the time it’s compiled.

Bracket’s Solution: AI-Enabled Treasury in a Box

Founded in 2024 by a trio of seasoned FX and treasury veterans—Alex Charles, Pierre Anderson, and Martin Lee—Bracket emerged from a clear recognition that mid-market businesses deserved better tools. The platform they’ve built represents a fundamental shift in how companies of this size can approach treasury management.

At its core, Bracket functions as a central nervous system for corporate treasury operations. The platform connects directly to multiple bank accounts, automatically ingesting transaction data in real-time. This eliminates the need for manual bank statement downloads and reconciliation. The AI component goes beyond simple data aggregation—it analyzes patterns, identifies anomalies, and provides predictive insights about cash flows and FX exposures.

The FX management capabilities are particularly noteworthy. Rather than relying on periodic manual reviews of currency positions, Bracket’s algorithms continuously monitor exposure levels and can automatically execute hedging strategies based on pre-defined parameters. This means companies can maintain optimal currency coverage without dedicating significant human resources to monitoring market movements.

Cash visibility, often described as the “holy grail” of treasury operations, becomes genuinely achievable with Bracket. The platform provides a unified view across all accounts and currencies, with real-time updates that enable finance teams to make informed decisions about working capital, investment opportunities, and financing needs.

The Bank Distribution Model: Scaling Through Partnership

Bracket’s approach to market penetration is particularly clever. Rather than pursuing a direct-to-corporate sales model exclusively, the company has developed a bank distribution strategy that could prove transformative for the industry. By licensing its technology to global banks and financial institutions, Bracket effectively embeds its treasury capabilities into the existing banking relationships that mid-market companies already have.

This model creates a win-win scenario. Banks can offer sophisticated treasury tools to their mid-market clients without the massive investment required to build such capabilities in-house. Corporate clients gain access to modern treasury infrastructure through their existing banking relationships, reducing implementation friction. Bracket achieves rapid scaling through its banking partners’ distribution networks.

The strategy reflects a deep understanding of how mid-market companies actually make technology decisions. Rather than evaluating standalone treasury platforms, finance teams often prefer solutions that integrate seamlessly with their banking infrastructure. Bracket’s approach meets this preference while maintaining control over its core technology and user experience.

The Funding: Strategic Investors Bet Big

The composition of Bracket’s investor syndicate speaks volumes about the market opportunity. Macquarie Group, with its extensive experience in commodities trading and global markets, brings not just capital but deep domain expertise in the types of FX and treasury challenges Bracket addresses. Blackfinch Ventures, known for backing innovative financial technology companies, adds both investment acumen and strategic connections.

Existing investor Failup Ventures’ participation in this round demonstrates continued confidence in Bracket’s vision and execution. The fact that these sophisticated investors are willing to commit additional capital so early in Bracket’s journey suggests they see not just a promising startup but a potential category leader.

What the Capital Will Build

Pierre Anderson, Co-CEO and Co-founder, outlined an ambitious roadmap for the new funding. Product development will focus on deepening the platform’s AI capabilities, expanding integration options with banking partners, and enhancing the user experience for finance teams. The goal is to create a system that’s powerful enough for complex treasury operations yet intuitive enough for teams without specialized treasury expertise.

The geographic expansion plans are equally aggressive. New offices in Europe and Australia will position Bracket to serve a broader range of mid-market companies operating across multiple jurisdictions. This expansion reflects the truly global nature of the treasury challenges Bracket addresses—currency management, cash visibility, and bank connectivity are universal pain points for growing companies.

Perhaps most tellingly, Bracket plans to significantly expand its team over the coming year. In the competitive London tech market, this signals serious intent. The company will be recruiting across engineering, product, sales, and customer success functions, building the organizational capacity to support its ambitious growth plans.

The Market Timing: Perfect Storm of Need and Capability

Bracket’s emergence coincides with several powerful market forces. First, the increasing volatility in currency markets has made effective FX management more critical than ever for mid-market companies with international operations. The pandemic-era supply chain disruptions and ongoing geopolitical tensions have created an environment where currency exposure can significantly impact profitability.

Second, the maturation of AI and cloud technologies has finally made sophisticated treasury capabilities accessible to companies without massive IT budgets or specialized technical staff. What would have required expensive on-premise infrastructure and data science teams just a few years ago can now be delivered through a SaaS model with embedded intelligence.

Third, there’s a generational shift occurring in finance leadership. Younger CFOs and treasurers, accustomed to consumer-grade digital experiences in their personal lives, are demanding similar sophistication in their professional tools. They’re less willing to accept the status quo of spreadsheet-driven treasury operations.

The Competitive Landscape: Bracket’s Differentiation

While there are established players in the enterprise treasury space and emerging solutions for small businesses, Bracket has identified and is pursuing the underserved mid-market segment with a tailored approach. Unlike enterprise systems that are often complex and expensive, Bracket offers a streamlined solution that addresses the specific pain points of mid-market companies without unnecessary complexity.

The AI differentiation is particularly important. While many treasury platforms offer automation, Bracket’s approach leverages machine learning to provide predictive insights and adaptive workflows. This moves beyond simple rule-based automation to create a system that learns and improves over time.

The bank distribution model also creates a significant competitive moat. By embedding its technology within banking platforms, Bracket makes it difficult for standalone competitors to access the same customer base. This strategy could prove especially powerful as banks increasingly look to differentiate their corporate banking offerings through technology partnerships.

Looking Ahead: The Future of Mid-Market Treasury

Bracket’s successful funding round and ambitious plans suggest we’re witnessing the early stages of a significant transformation in how mid-market companies manage their financial operations. The traditional barriers—cost, complexity, and lack of specialized expertise—are being systematically dismantled by platforms like Bracket.

The implications extend beyond individual company efficiency. As more mid-market businesses gain access to sophisticated treasury capabilities, we may see broader economic benefits: better capital allocation, reduced currency-related losses, and more resilient supply chains. Companies that previously avoided international expansion due to treasury complexity may find themselves able to compete globally.

For the finance professionals working in these mid-market companies, Bracket represents an opportunity to elevate their role from manual data processors to strategic advisors. With routine tasks automated and real-time insights available, treasury teams can focus on higher-value activities like optimizing working capital, identifying growth opportunities, and managing strategic risk.

The $7 million investment in Bracket is more than just another startup funding announcement. It’s a bet on the future of financial operations for a significant segment of the business world—one that has been underserved for too long but now has the tools and technology to operate at a level previously reserved for corporate giants.

Tags: fintech, treasury management, AI in finance, mid-market solutions, Bracket funding, Macquarie Group investment, Blackfinch Ventures, FX management, cash flow automation, banking technology, London startup, seed funding, financial infrastructure, treasury automation, bank connectivity

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