Spotify rolls out AI-powered Prompted Playlists to the UK and other markets

Spotify Expands AI-Powered “Prompted Playlist” to More Countries, Revolutionizing Music Discovery

Spotify is taking its AI-driven music innovation global, rolling out its groundbreaking “Prompted Playlist” feature to Premium subscribers in the U.K., Ireland, Australia, and Sweden. After successful beta tests in New Zealand and launches in the U.S. and Canada, this cutting-edge tool is now making waves across even more regions, promising to redefine how users discover and enjoy music.

How It Works: Music at Your Command

Gone are the days of endlessly scrolling through playlists or searching for the perfect song. With “Prompted Playlist,” Spotify users can now create custom playlists simply by describing what they want to hear. Whether it’s a “chill vibe for a rainy afternoon,” “songs to power through a workout,” or “tracks inspired by my favorite 90s movie,” the AI interprets your words and delivers a tailored playlist in seconds.

To access the feature, users tap “Create” and select “Prompted Playlist,” then type their request in English. The AI is designed to understand a wide range of themes, from moods and aesthetics to specific memories or cultural references. Want a playlist inspired by a TV show? Done. Need tracks that match the vibe of a personal milestone? Easy. You can even specify whether you want mostly new music or tracks from your library.

Behind the Scenes: AI Meets Personalization

Spotify’s AI doesn’t just randomly select songs—it draws on your listening history, current music trends, and cultural moments to craft a playlist that feels uniquely yours. Each track comes with a short explanation, giving you insight into why it was chosen. For example, if you request a “summer road trip playlist,” the AI might explain that a song was included because of its upbeat tempo and nostalgic lyrics.

And for those whose tastes evolve constantly, Spotify offers the option to schedule playlists to refresh automatically on a daily or weekly basis. It’s like having a personal DJ who knows your mood before you do.

The Beta Experience: What to Expect

As with any new technology, there are a few quirks. Since “Prompted Playlist” is still in beta, Spotify has implemented usage limits to manage demand. Some users have reported hitting limits after around 20 or 30 prompts, so it’s worth keeping that in mind as you explore the feature.

Spotify is also actively seeking feedback to refine the tool, so expect updates and improvements as the company learns from user experiences.

Spotify’s AI Revolution: More Than Just Playlists

The “Prompted Playlist” feature is just one part of Spotify’s broader push into AI-driven innovation. The platform has recently introduced several other AI-powered tools, including:

• Page Match: Scan a physical book page to jump to the corresponding spot in the audiobook.
• About the Song: Explore the story behind the song you’re listening to.
• Enhanced Lyrics: Access global translations and offline lyrics for a deeper connection to your favorite tracks.

Spotify is also teaming up with SeatGeek to make concert discovery easier, offering ticket links directly within the app. And in a bold move, the company is venturing into physical book sales, allowing U.S. and U.K. users to purchase physical copies of books directly from the app.

The Future of Music Discovery

Spotify’s co-CEO Gustav Söderström recently revealed that the company’s best developers haven’t written a line of code since December, thanks to AI. This shift underscores Spotify’s commitment to leveraging cutting-edge technology to enhance user experiences.

With “Prompted Playlist,” Spotify is not just keeping up with the times—it’s setting the pace for the future of music discovery. Whether you’re a casual listener or a die-hard audiophile, this feature promises to make finding your next favorite song easier, faster, and more fun than ever.

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