Ultrahuman bets on redesigned smart ring to win back US market after Oura dispute

Ultrahuman Rings the Bell: The Smart Ring Wars Heat Up with a 15-Day Battery Beast

In a move that’s sending shockwaves through the wearable tech world, Ultrahuman has just dropped the mic—and the smart ring—with the launch of its third-generation marvel, the Ring Pro. This isn’t just an upgrade; it’s a full-blown revolution. With a jaw-dropping 15 days of battery life (that’s right, two whole weeks!), a sleek new design, and a price tag of $479, Ultrahuman is swinging for the fences and aiming to reclaim its throne in the U.S. market after a bruising patent battle with rival Oura.

But let’s rewind. Last year, Ultrahuman’s U.S. business hit a major speed bump when the U.S. International Trade Commission ruled in Oura’s favor, effectively blocking Ultrahuman from importing new inventory. The blow was brutal—45% of Ultrahuman’s daily active users were in the U.S., and the startup had to scramble to keep its head above water. Fast forward to today, and Ultrahuman is back with a vengeance, armed with a redesigned Ring Pro that sidesteps Oura’s patents and is ready to take on the world (well, everywhere except the U.S. for now, pending customs clearance).

The Ring Pro isn’t just about battery life, though. It’s packed with next-level tech, including a redesigned heart-rate sensing architecture for pinpoint accuracy, a dual-core processor for lightning-fast data crunching, and enough storage to hold 250 days of your health data. Oh, and did we mention the Pro Charger? This bad boy can juice up your ring for up to 45 days on the go, and it even supports wireless charging via Qi. Talk about convenience.

But Ultrahuman isn’t stopping at hardware. Enter Jade, the company’s new “biointelligence” system that’s like having a personal health coach in your pocket. Jade doesn’t just look back at your data—it reacts in real time, giving you actionable insights to optimize your health on the fly. And the best part? It’s available to all Ultrahuman users, including those rocking the older Ring Air, and it doesn’t require a subscription. Yet.

Despite the U.S. setback, Ultrahuman is thriving. The company is currently operating at an annualized revenue run rate of $150 million, with subscriptions and services like PowerPlugs, Blood Vision, and Ultrahuman Home contributing to its growth. Women make up a whopping 68% of its user base, and key markets like the U.K., Canada, Australia, and India are driving its global expansion.

The smart ring market is on fire, with global shipments growing nearly 80% year-over-year in 2025. Oura still leads the pack, but Ultrahuman is hot on its heels, capturing roughly 25% of the market. And with the Ring Pro, Ultrahuman is poised to shake things up even more.

So, what’s next for Ultrahuman? The company is building additional production capacity to meet demand and is laser-focused on reclaiming its spot in the U.S. market. With its innovative hardware, cutting-edge AI, and a loyal user base, Ultrahuman is proving that it’s not just a player in the smart ring game—it’s a game-changer.

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