Infinix Debuts Bold Global Ambassadorship with Itzy’s Yuna for Note 60 Series Launch

In a groundbreaking move that merges cutting-edge mobile technology with global pop culture, Infinix has unveiled its first-ever global brand ambassador: Lia Yuna, the youngest member of the internationally acclaimed K-pop girl group Itzy. This high-profile partnership signals a strategic pivot for the tech brand as it aims to captivate the premium smartphone market with its latest flagship lineup, the Note 60 series.

A Rising Star Joins the Tech Stage

Yuna, born in 2003, has been a cornerstone of Itzy since the group’s explosive debut in 2019. Known for her dynamic stage presence, vibrant confidence, and trendsetting style, she has quickly become a role model for Gen Z audiences worldwide. This year, Yuna is expanding her artistic horizons, stepping into acting and preparing for her highly anticipated solo debut in March 2026. Infinix describes her as the embodiment of “infectious energy,” a quality that perfectly aligns with the brand’s philosophy of “Joy Tech”—a commitment to making technology a source of happiness and self-expression.

The collaboration arrives at a pivotal moment for Infinix. The brand is not only launching the Note 60 series but also making a bold statement about its ambitions in the premium segment. By aligning with Yuna, Infinix aims to resonate with tech-savvy youth who seek both flagship-level sophistication and a platform for bold, joyful self-expression.

The Note 60 Series: A New Chapter in Innovation

The Note 60 series represents Infinix’s most ambitious flagship family to date. The lineup includes the standard Note 60, the powerhouse Note 60 Pro, and the ultra-premium Note 60 Ultra, which boasts a design crafted by the legendary Italian design house Pininfarina. The Note 60 Pro, in particular, stands out with its Snapdragon chipset, promising top-tier performance for demanding users.

This strategic timing underscores Infinix’s commitment to redefining its brand identity. By integrating Yuna’s star power with the Note 60 series, the company is not just selling smartphones—it’s crafting a lifestyle narrative that celebrates individuality, creativity, and joy.

Voices from the Partnership

TT Liu, Chief Marketing Officer of Infinix, emphasized the transformative potential of this collaboration:

“Partnering with Yuna accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy—when brands, users, and Yuna come together to illuminate every unique way of shining.”

Yuna herself expressed excitement about the new role:

“I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador. I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy. I’m looking forward to this journey and can’t wait to show everyone the special stories we create together!”

A Strategic Evolution for Infinix

This partnership is more than a marketing campaign—it’s a strategic evolution for Infinix. By tapping into Yuna’s global influence and the cultural cachet of Itzy, the brand is positioning itself as a leader in the premium smartphone market. The collaboration is designed to drive desirability among young consumers who demand both cutting-edge technology and a sense of personal connection.

As Infinix continues to innovate and expand its global footprint, the alliance with Yuna marks a new chapter in its journey. With the Note 60 series and a global icon at its side, the brand is poised to illuminate the tech world with a fresh, joyful perspective.

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