Pronto’s $25M Surge: India’s Domestic Help Market Gets a High-Tech Makeover

In a bold move that’s shaking up India’s traditional domestic services sector, Bengaluru-based startup Pronto has just secured a $25 million Series B funding round, catapulting its valuation to a staggering $100 million. This marks more than a doubling of its valuation in just nine months, signaling explosive growth and investor confidence in the future of India’s largely informal domestic help market.

Founded in 2025, Pronto is on a mission to digitize India’s vast, offline domestic services industry—bringing everything from mopping and utensil cleaning to quick, on-demand home help into the digital age. With daily bookings skyrocketing from just 1,000 to an impressive 18,000 in under a year, Pronto is proving that there’s massive demand for reliable, tech-enabled household services.

From Stealth to Stardom: Pronto’s Meteoric Rise

Pronto’s journey is nothing short of remarkable. Emerging from stealth in May 2025 with a modest $12.5 million valuation, the startup quickly caught the eye of top-tier investors. By August, its valuation had jumped to $45 million, and now, just months later, it’s sitting pretty at $100 million. The latest funding round was led by Epiq Capital, with participation from existing backers Glade Brook Capital, General Catalyst, and Bain Capital Ventures. To date, Pronto has raised a total of $40 million, fueling its rapid expansion and innovation.

The 10-Minute Promise: Quick Commerce Meets Home Services

What sets Pronto apart? Speed and reliability. The startup promises to dispatch trained, background-verified professionals—dubbed “Pros”—within about 10 minutes in many of its micromarkets. This quick commerce approach is a game-changer in a sector where traditional hiring is slow, informal, and often unreliable.

Pronto’s Pros undergo rigorous in-person training and background checks before taking bookings. They’re assigned structured shifts, offering more predictable income than the informal arrangements common in India’s domestic help sector. This model not only benefits customers but also empowers workers—especially women, who make up 99% of Pronto’s workforce.

Explosive Growth and Expanding Footprint

Pronto’s growth trajectory is dizzying. The startup has expanded from a single city to 10 cities—including Delhi NCR, Bengaluru, and Mumbai—and from just 5 to over 150 micromarkets in the past seven months. Despite this rapid expansion, demand continues to outpace supply, with bookings growing 20% week over week.

The National Capital Region (NCR) alone accounts for about half of total bookings, underscoring the platform’s strong presence in key urban centers. Pronto is now targeting 70,000 daily bookings by June, a bold goal that reflects its ambition to dominate the market.

Tapping a $56 Billion Market

India’s home services sector is massive—valued at ₹5,100 to ₹5,210 billion (about $56–$57 billion) in FY 2025, according to a report by Redseer Strategy Consultants. Yet, online penetration is less than 1%, highlighting the enormous opportunity for digital platforms like Pronto. The online segment is projected to grow at an 18–22% compound annual rate through FY 2030, driven by rising incomes, urbanization, and a growing appetite for convenience and reliability.

Pronto’s founder, Anjali Sardana, believes the market is still 99.99% offline. “Less than 100,000 people are using a service like this per day, while tens of millions of households rely on offline arrangements,” she told TechCrunch. This massive untapped potential is what’s fueling investor enthusiasm.

Empowering Workers, Ensuring Quality

Pronto’s workforce is its backbone. With 4,500 active professionals—99% of whom are women—the platform is not just transforming how services are delivered, but also empowering a traditionally underserved demographic. Workers who complete around 20 days of shifts a month earn a median of ₹23,000–₹25,000 (about $251–$273), with monthly retention above 70%.

Quality is paramount. Pronto’s structured training, background verification, and shift assignments ensure that customers receive reliable, professional service every time. This focus on quality is paying off: the median time between a customer’s first and second booking is just two days, and the platform’s top 10% of users place nine or more orders a month.

The Road Ahead: Scaling, Innovating, and Competing

Pronto plans to use its fresh capital to onboard more professionals, deepen its presence in existing markets, and expand into new cities. The startup is also piloting new offerings such as cooking, car washing, and dog walking, and is exploring additional categories like salon services. For now, though, core tasks like sweeping, mopping, and utensil cleaning remain the platform’s most-used services.

With a lean core team of about 60 employees, Pronto is operating efficiently, focusing its resources on engineering, product, and design while keeping marketing lean.

Fierce Competition in a Hot Market

Pronto isn’t alone in this race. Rivals like Snabbit and Urban Company are also vying for dominance in India’s home services market. Snabbit recently raised $30 million at a $180 million valuation, more than doubling in just five months, and reported 830,000 orders in February, up from 500,000 in December. Urban Company, a publicly listed player, crossed 50,000 daily bookings in February.

Sensor Tower data suggests Pronto’s daily active users grew about 37% to 101,000 between late January and late February, compared to 30% growth for Snabbit to around 93,000 daily users over the same period. As competition heats up, Pronto remains focused on service quality, betting that customers will gravitate toward the platform that delivers the best experience.

The Bottom Line: A Digital Revolution in Domestic Services

Pronto’s rapid rise is a testament to the transformative power of technology in even the most traditional sectors. By bringing structure, speed, and reliability to India’s domestic help market, Pronto is not just building a business—it’s reshaping an entire industry.

With $25 million in fresh funding, a $100 million valuation, and a clear path to profitability in its oldest markets, Pronto is poised to become a dominant force in India’s booming home services sector. As the company scales, innovates, and expands, one thing is clear: the future of domestic help in India is digital, and Pronto is leading the charge.

Tags: Pronto, India, domestic services, home help, Series B, Epiq Capital, Glade Brook Capital, General Catalyst, Bain Capital Ventures, Anjali Sardana, quick commerce, online penetration, Redseer Strategy Consultants, Snabbit, Urban Company, home services market, tech-enabled services, women empowerment, gig economy, digital transformation

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