Epson’s latest projector makes an even stronger case for ditching your TV

Breaking: Epson Just Dropped the Lifestudio Grand Plus — and It’s Gunning for Your TV
In a bold move that could shake up home entertainment, Epson has officially announced its latest flagship ultra short throw (UST) projector — the Lifestudio Grand Plus — and it’s packing serious firepower to challenge the dominance of traditional TVs.

At first glance, the Grand Plus looks like a refined evolution of Epson’s existing Lifestudio lineup, but dig a little deeper and you’ll find a device engineered to be the ultimate TV replacement. With a jaw-dropping 4,000 lumens of brightness (up from 3,600 in the previous model), this laser-powered beast can project crystal-clear 4K PRO-UHD images up to a massive 150 inches — that’s a cinema-sized screen without needing a cavernous living room.

But brightness and size aren’t the only tricks up its sleeve. Epson has outfitted the Grand Plus with a built-in 2.1-channel Sound by Bose speaker system, turning it into a sleek, all-in-one entertainment hub that can sit right on your existing TV stand. No need for separate soundbars or messy wiring — just plug in, point it at the wall, and you’re ready for movie night.

And here’s where it gets even more futuristic: the Lifestudio Grand Plus is among the first projectors to ship with Google TV and Gemini AI integration. That means smarter content recommendations, voice-controlled navigation, and a more intuitive user experience right out of the box. Epson has confirmed that these AI features will roll out to other Lifestudio models later this year, but the Grand Plus is getting them first.

UST projectors have been steadily gaining traction as TV alternatives, especially as screen sizes push past 100 inches and wall space becomes a premium. With the Grand Plus, Epson is betting big that consumers want a cleaner, more immersive setup without sacrificing quality or convenience.

Priced at $3,799.99 and available in both black and white finishes, the Lifestudio Grand Plus isn’t cheap — but it’s also not competing with budget projectors. It’s aiming squarely at the premium TV market, where a 100-inch+ television can easily cost just as much, if not more.

For those who want the cinematic experience without the bulk of a traditional TV, Epson’s latest offering might just be the upgrade you’ve been waiting for.

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