Amazon’s Big Spring Sale 2026: The Ultimate Guide to Flagship Phone Deals

The wait is over—Amazon’s Big Spring Sale has officially kicked off, and the tech world is buzzing with excitement. Running from March 25-31, this annual shopping extravaganza brings massive discounts on everything from smartphones to laptops, smartwatches, and beyond. But Amazon isn’t the only player in the game. Major carriers like Verizon, AT&T, and T-Mobile are rolling out aggressive promotions, making this one of the best times to upgrade your mobile device.

In this comprehensive guide, we’ll break down the hottest flagship phone deals, highlight the best carrier promotions, and help you navigate the sea of options to find the perfect device for your needs.

Why Now is the Perfect Time to Upgrade

Choosing a new phone can feel overwhelming, especially with so many top-tier devices hitting the market. At ZDNET, we’ve reviewed every major phone release and tracked deals year-round to bring you the most up-to-date insights. Whether you’re an Apple enthusiast, a Samsung loyalist, or a Google Pixel fan, there’s something for everyone in this year’s Spring Sale.

Best Flagship Phone Deals Right Now

1. iPhone 17 Pro – For Free

• Current Price: For free
• Original Price: $1,100

The iPhone 17 Pro is a game-changer, featuring an aluminum unibody for optimal heat management and an advanced camera system with a larger telephoto lens for stunning low-light photography. AT&T is offering a trade-in deal that brings the cost down to zero, provided you trade in an eligible device and sign up for a qualifying unlimited plan.

2. iPhone 17 Pro Max – $300

• Current Price: $300
• Original Price: $1,400

Powered by the A19 Pro chip, the iPhone 17 Pro Max delivers unmatched performance. It boasts a 6.9-inch display, a larger battery (up to 39 hours of use), and the same advanced camera system as its smaller sibling. Best Buy is offering up to $1,100 off with a trade-in, plus three months of free Apple Music.

3. iPhone Air – For Free

• Current Price: For free
• Original Price: $1,000

Apple’s thinnest and lightest smartphone yet, the iPhone Air is built with grade 5 titanium for durability and features Ceramic Shield glass for added protection. It runs on the A19 Pro chip and includes a 48MP Fusion camera for high-quality photography.

4. iPhone 16e – For Free

• Current Price: For free
• Original Price: $1,100

The iPhone 16e offers a sleek design, A18 chip, and Super Retina XDR display. Metro by T-Mobile is offering this model for free with a $50/month service plan, making it an affordable option for iOS fans.

5. Samsung Galaxy S26 Ultra – $200

• Current Price: $200
• Original Price: $1,400

Samsung’s latest flagship, the Galaxy S26 Ultra, features a lighter build, rounded edges, and a vibrant 6.9-inch AMOLED display with Privacy Display technology. T-Mobile is offering this powerhouse for just $200 with a trade-in and a qualifying plan.

6. Galaxy S25 Edge – For Free

• Current Price: For free
• Original Price: $1,100

The Galaxy S25 Edge is a slim, sleek device with a 5.8mm thickness and 163g weight. It shares many features with the S25 Ultra but lacks the telephoto lens. T-Mobile is offering this model for free with a trade-in and a qualifying plan.

7. Galaxy Z Flip7 – $100

• Current Price: $100
• Original Price: $1,100

Samsung’s clamshell foldable gets a revamp with a lighter design, larger cover screen, and improved battery life. AT&T is offering a $1,000 discount with a trade-in and qualifying plan.

8. Google Pixel 10 Pro Fold – $1,350

• Current Price: $1,350 (25% off)
• Original Price: $1,799

Google’s foldable flagship features a 20:9 aspect ratio, larger battery, and support for Pixelsnap accessories. Best Buy is offering this unlocked device at its lowest price ever.

9. Google Pixel 10 Pro XL – $400

• Current Price: $400 (67% off)
• Original Price: $1,200

The Pixel 10 Pro XL runs on the Tensor G5 chip and features a 6.8-inch Super Actua display with up to 3,300 nits of brightness. New Google Fi customers can get an instant $300 discount plus up to $500 back in rebates over 24 months.

10. Google Pixel 10a – Free with Pixel Buds 2a

• Current Price: Get the phone and Pixel Buds 2a for free
• Original Price: $500

Google’s midrange powerhouse, the Pixel 10a, features a 6.3-inch pOLED display and Tensor G4 chip. T-Mobile is offering this bundle for free with a monthly payment plan.

More Flagship Phone Deals

• OnePlus 15: $800 (save $100) – Trade-in plus a free gift.
• Motorola Razr Ultra: $800 (save $700) – Includes free earbuds.
• Samsung Galaxy S26+: $680 (save $620) – Trade-in for an extra $480 off.

What to Expect During Amazon’s Big Spring Sale

Amazon’s Big Spring Sale isn’t just about phones. Expect discounts of up to 40% or more on a wide range of products, including beauty, fashion, home, and tech. The event features daily deals, a “Top 100+” curated list, and flash sales that go live throughout the week.

Are Other Retailers Participating?

Yes! While Amazon is the main event, other retailers like Target, Walmart, and Best Buy are also rolling out competitive deals. Best Buy’s Tech Fest may have ended, but new promotions are expected to follow.

How We Chose These Deals

At ZDNET, we focus on deals that are truly worth your money. Our experts analyze customer feedback, compare prices, and test products to ensure you’re getting the best value. We only recommend phones we’d personally buy or gift to friends and family.

Final Thoughts

Whether you’re upgrading to the latest iPhone, switching to a Samsung foldable, or trying out a Google Pixel, this is the perfect time to score a flagship phone at a fraction of the cost. With so many deals available, you’re sure to find the right device for your needs and budget.

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Don’t miss out on these incredible deals—shop now before they’re gone!

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