Apexx Global Secures $10M Strategic Investment from Finch Capital to Revolutionize Global Payments

In a major move that signals growing momentum in the fintech sector, UK-based payments powerhouse Apexx Global has secured a strategic investment of up to $10 million from Finch Capital, the Amsterdam-headquartered venture capital firm known for backing high-growth technology companies across Europe and the United States.

Apexx Global, co-founded by Irish entrepreneur Peter Keenan, has quickly established itself as a formidable player in the payment orchestration space. The company’s platform offers enterprise merchants a revolutionary way to navigate the complex global payments ecosystem through a single, unified API. This approach allows businesses to intelligently route transactions across multiple payment providers, optimizing for higher acceptance rates, reduced processing costs, and improved conversion metrics.

The timing of this investment couldn’t be more strategic. Apexx has been on an impressive growth trajectory, securing major clients including Jet2, Iglu.com, and Norse Atlantic towards the end of last year. These high-profile additions have propelled the company to the brink of break-even revenue, demonstrating both market validation and operational efficiency.

Finch Capital’s investment represents more than just capital injection—it brings deep payments expertise and international growth experience to Apexx’s already impressive arsenal. As part of the deal, Radboud Vlaar, managing partner at Finch Capital, will join Apexx Global’s board as chairperson, bringing invaluable strategic guidance to the company’s leadership team.

“Apexx Global has built a truly differentiated payment orchestration platform with a clear focus on merchant outcomes,” Vlaar stated. “Payments is a global, complex and rapidly evolving space, and Apexx’s ability to intelligently optimise acceptance and cost at scale positions them exceptionally well.”

The investment from Finch Capital, which manages over €500 million in assets and has backed more than 50 portfolio companies, comes at a pivotal moment for the payments industry. As e-commerce continues to expand globally and cross-border transactions become increasingly complex, the demand for sophisticated payment orchestration solutions has never been higher.

Apexx plans to deploy the fresh capital to fuel its next phase of growth, focusing on product innovation and international expansion. The company’s technology addresses a critical pain point for enterprise merchants: the fragmentation of the global payments landscape. By providing a single integration point to access multiple payment providers, acquirers, and alternative payment methods, Apexx simplifies what has traditionally been a complex and costly challenge.

This investment also strengthens Finch Capital’s position in the Irish tech ecosystem. The VC firm has a history of backing successful Irish companies, including NomuPay, AccountsIQ, and Webio. Notably, Finch has demonstrated an ability to identify and nurture companies that either achieve significant scale or attract strategic acquisitions—as evidenced by its previous investments in Aylien (acquired by Quantexa in 2023) and Webio (acquired by Aryza in 2024).

Peter Keenan, Apexx’s CEO, expressed enthusiasm about the partnership: “Finch Capital brings exactly the combination of payments expertise, international perspective and growth experience we were looking for. This investment is a strong validation of our strategy and technology, and Radboud’s appointment as chairman further strengthens our leadership as we scale globally.”

The strategic nature of this investment is particularly noteworthy. Unlike typical venture capital rounds focused solely on financial returns, strategic investments often involve deeper operational partnerships, knowledge sharing, and market access that can accelerate growth beyond what capital alone can achieve.

Apexx’s merchant-centric approach represents a significant shift in how companies think about payment processing. Rather than treating payments as a necessary backend function, Apexx positions it as a strategic advantage—one that can directly impact revenue through improved acceptance rates and customer experience.

The company’s technology enables real-time decision-making about which payment routes to use for each transaction, considering factors like cost, success probability, and regional preferences. This intelligent orchestration can mean the difference between a completed sale and an abandoned cart, particularly in markets with complex regulatory environments or limited banking infrastructure.

As Apexx prepares for its next growth phase, the combination of its proven technology, impressive client roster, and now strategic backing from Finch Capital positions the company to potentially reshape how global commerce handles payments. The investment not only validates Apexx’s approach but also signals confidence in the broader payment orchestration market, which is expected to see continued expansion as digital commerce grows and payment methods proliferate.

This development represents another milestone in the ongoing transformation of the fintech landscape, where innovation in infrastructure and orchestration is proving just as valuable as new consumer-facing applications. As enterprise merchants continue to seek competitive advantages in an increasingly digital world, solutions like Apexx’s that simplify complexity while delivering measurable business outcomes are likely to see strong demand.

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