My Favorite TV to Watch the Winter Olympics Is on Sale
Super Bowl vs. Winter Olympics: Why the Milan Games Are the Ultimate TV Upgrade Excuse
The Super Bowl is a blast—wings, beer, and a halftime show that’ll have you talking for weeks. But let’s be honest: three hours of pigskin isn’t exactly a compelling reason to drop thousands on a new TV. The Winter Olympics, on the other hand? Now that’s a different story. We’re talking over two weeks of heart-pounding action: big-air snowboarding, lightning-fast downhill skiing, and enough icy drama to keep you glued to the couch. With a Peacock subscription (or a solid VPN), you can stream virtually all of it in glorious 4K. And for that kind of spectacle, Samsung’s 77-inch S90F QD-OLED at $2,000 is the ultimate pairing.
Why the S90F QD-OLED is Built for Olympic Glory
The S90F isn’t just a TV—it’s a portal to the action. Samsung’s Quantum Dot OLED technology delivers vibrant colors, inky blacks, and a brightness boost that makes every snowflake sparkle. Whether it’s the rugged peaks of Milan or the neon-lit halfpipe, this screen brings it all to life with jaw-dropping clarity.
I’ve been watching the 2026 Winter Games on the S90F, and let me tell you—it’s been a thrill ride. The Men’s Downhill training runs, complete with high-speed drone cameras giving you a POV of the slopes at over 100 km/h, had my heart racing from the first run. The 120Hz refresh rate ensures even the fastest action looks buttery smooth, while the rich contrast and deep blacks make every moment feel cinematic.
Not Just for Sports—This TV Does It All
Sure, the S90F is a beast for sports, but it’s also a powerhouse for movies, gaming, and everything in between. Its excellent contrast and processing make streaming services and 4K HDR Blu-rays look stunning. Plus, the screen’s glare reduction is top-notch—perfect for bright rooms—without sacrificing those deep, true blacks that make OLED so special.
And let’s talk about group viewing. The S90F’s off-axis performance is unmatched. Sit at a weird angle? No problem. The colors and brightness stay consistent no matter where you’re sitting, making it ideal for hosting watch parties. Add in little touches like the solar-powered remote and Samsung’s improved Tizen interface, and you’ve got a TV that’s as intuitive as it is impressive.
The Deal You’ve Been Waiting For
The S90F has been hovering around this price for a while, but don’t expect bigger discounts until the end of the year. If you’re an Olympics fanatic (or just someone who appreciates a killer display), now’s the time to pull the trigger. At $2,000, this is a sweet deal for a TV that delivers on every front.
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