AT&T unveils Amigo Jr., a Samsung-made kid phone built around safety

AT&T has just unveiled the Amigo Jr., a groundbreaking smartphone developed in partnership with Samsung, specifically engineered to serve as a safe and controlled introduction to mobile technology for children as young as six. In an era where parents are increasingly anxious about screen time, online safety, and unmonitored internet access, this new device offers a thoughtful solution: a phone that keeps kids connected without exposing them to the risks of unfiltered digital environments.

The Amigo Jr. may look like a compact Samsung Android handset at first glance, but it’s been heavily customized with a kid-friendly interface, a curated selection of essential apps, and strict parental controls. Every aspect of the phone—from the contact list to the available apps and screen time limits—is managed remotely through an external dashboard, ensuring children can’t disable safety features or bypass restrictions. AT&T’s vision is clear: to create a device that “lets kids connect safely while giving parents total confidence.”

Under the hood, the Amigo Jr. offers 4G LTE connectivity, a simplified home screen, and access to a limited app store featuring messaging, photos, learning tools, and parent-approved games. Location tracking is a core feature, with real-time updates, geofence alerts, and emergency call shortcuts built in. AT&T emphasizes that this isn’t a fully featured smartphone—it’s a carefully designed stepping stone between a basic flip phone and a standard Android device.

This launch comes at a critical moment. With growing criticism of tech giants for failing to adequately protect minors online, and with rising concerns about social media exposure, cyberbullying, and inappropriate content, carriers are stepping up to offer hardware-level solutions. Instead of relying solely on apps or parental control settings, AT&T’s Amigo Jr. is built from the ground up with safety as the priority.

For families, the value proposition is compelling: a device that allows children to stay reachable and develop a sense of independence, while shielding them from the pitfalls of unrestricted smartphone use. Parents frustrated by the complexity of managing restrictions on mainstream devices may find the Amigo Jr.’s all-in-one safety approach much more appealing.

The Amigo Jr. will be available starting February 7, sold through AT&T stores and online. Pricing is expected to be budget-friendly, with installment plans and options to pair the device with existing family lines.

Looking forward, industry analysts predict that more carriers will follow AT&T’s lead, releasing controlled smartphones as lawmakers continue to push for stricter protections for minors. If the Amigo Jr. gains traction, AT&T could expand the lineup to include models for older kids or teens, offering graduated access tiers as children mature.

This isn’t just a new phone—it’s a bold statement about the future of family tech, where safety, simplicity, and peace of mind are at the forefront.

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