Apple Sports App Goes Global: 36 New Countries Join the Game in Massive Latin American and Caribbean Expansion

In a move that’s sending shockwaves through the sports tech world, Apple has just dropped a bombshell announcement that’s set to revolutionize how millions of fans across Latin America and the Caribbean experience their favorite games. The tech giant’s sleek and powerful Apple Sports app has officially expanded its reach to 36 additional countries, bringing the total number of supported nations to an impressive 80 worldwide.

Starting today, sports enthusiasts in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Jamaica, Peru, and dozens of other territories can now download and dive into the Apple Sports experience on their iPhones. This expansion isn’t just a minor update—it’s a full-scale invasion of the sports app market in regions where passion for athletics runs deep in the cultural DNA.

The Ultimate Sports Companion Just Got Even Better

Since its initial launch in February 2024 across the United States, Canada, and the United Kingdom, Apple Sports has been quietly building momentum. The app quickly expanded to Europe and Mexico before this latest, most ambitious rollout yet. What makes this expansion particularly exciting is the laser focus on soccer (fútbol) coverage—a sport that commands near-religious devotion throughout Latin America and the Caribbean.

The timing couldn’t be more perfect. As global sports fandom continues to explode and streaming services fragment the viewing experience, fans are desperately seeking centralized hubs for scores, stats, and real-time updates. Apple Sports delivers exactly that, with a clean, intuitive interface that puts the most crucial information at your fingertips.

Six New Soccer Leagues Join the Lineup

Perhaps the most thrilling aspect of this expansion is the addition of six major men’s soccer leagues that have been integrated into the platform:

• Campeonato Brasileiro Série A – Brazil’s top-flight league featuring global superstars
• Categoría Primera A – Colombia’s premier soccer competition
• Liga de Primera – Costa Rica’s professional league showcasing rising talent
• Liga Pro – Ecuador’s professional soccer circuit
• Liga Profesional de Fútbol – Argentina’s legendary football league
• Primera División del Perú – Peru’s top soccer division

These leagues join an already impressive roster of competitions, making Apple Sports the most comprehensive sports tracking app available in these newly supported regions. The app’s developers have also introduced a dedicated “Soccer” category within the search function, making it easier than ever for fans to find and follow their favorite teams and leagues.

March Madness Meets Apple Innovation

But Apple isn’t stopping at soccer. In a brilliant move that showcases the company’s understanding of diverse sporting interests, the app now offers real-time tracking of both men’s and women’s NCAA basketball tournaments. Fans can follow every bracket-busting upset and Cinderella story as it unfolds, with interactive brackets that update automatically and provide instant access to game results and upcoming matchups.

This feature is particularly timely as March approaches, bringing with it the annual college basketball frenzy that captivates millions of American sports fans and has growing international appeal.

Version 3.8: The Update That Changes Everything

All these exciting new features are part of Apple Sports version 3.8, which is available now in the App Store. The update represents Apple’s most aggressive push into the sports technology space to date, and early indicators suggest it’s already paying off. Downloads in the newly supported countries have reportedly surged, with many users praising the app’s clean design and comprehensive coverage.

The expansion comes at a crucial time for Apple as it seeks to diversify its services revenue and create deeper engagement with users across different demographics and geographic regions. By tapping into the massive sports fandom in Latin America and the Caribbean, Apple is positioning itself as more than just a hardware company—it’s becoming an essential part of how people experience sports culture.

What This Means for the Future of Sports Tech

Industry analysts are already speculating about what this expansion could mean for the broader sports technology landscape. With Apple’s massive resources and user base behind it, the Sports app could potentially disrupt traditional sports media companies and even challenge dedicated sports platforms like ESPN and DAZN.

The integration with Apple’s broader ecosystem—including seamless sharing to Messages, Apple Watch complications for at-a-glance updates, and potential future integration with Apple TV+ sports content—creates a compelling value proposition that competitors will struggle to match.

The Bottom Line

Apple’s expansion of the Sports app to 36 new countries across Latin America and the Caribbean isn’t just a product update—it’s a statement of intent. The company is betting big on sports as a key driver of user engagement and ecosystem lock-in, and based on the initial response, that bet appears to be paying off handsomely.

For sports fans in the newly supported regions, this means access to a world-class sports tracking experience that was previously unavailable. For Apple, it represents another step toward global dominance in the digital services space. And for the sports world at large, it signals the continued convergence of technology and athletics in ways that will fundamentally reshape how we consume and interact with sports content.

As version 3.8 rolls out across millions of devices, one thing is clear: the game has changed, and Apple is playing to win.

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