Demoboost closes €2.8M to turn product demos into revenue intelligence

Warsaw-based Demoboost has just secured €2.8 million in funding to help B2B software companies streamline their product demos, scale sales processes, and turn every demo into a data-driven revenue opportunity. The round was co-led by Digital Ocean Ventures and Rafał Brzoska’s family office RIO, with participation from B-Value, marking a strong vote of confidence in the company’s vision to reshape how software is sold.

In today’s B2B software market, sales cycles are stretching longer, and conversion rates are slipping. Industry benchmarks show that only a fraction of sales-qualified leads ever convert into paying customers, leaving sales teams to invest significant time and resources into deals that ultimately go nowhere. The core issue? A widening gap between what buyers expect and the rigid, traditional sales journeys they often face. Buyers want flexibility, responsiveness, and the ability to explore products on their own terms, but too often they’re met with inflexible processes and repetitive demo preparations that drain presales teams.

Demoboost steps in to solve this by offering a platform that empowers B2B software companies to standardize and scale their demo processes. Sales, presales, and revenue teams can now create, personalize, and share product demos that buyers can explore independently early in the buying journey—or use during live sales interactions. Whether it’s a guided product tour or a complex, interactive session, Demoboost’s AI-powered tools make it easy to reuse and adapt demo environments, slashing manual preparation time and accelerating turnaround.

But Demoboost doesn’t stop at making demo creation easier. The platform treats every demo as a source of behavioral insight. It tracks how stakeholders interact with content—what they view, share, or revisit—turning these interactions into actionable revenue intelligence. This means sales teams can prioritize opportunities more effectively, allocate resources smarter, and ultimately improve conversion rates across the entire funnel.

With this new funding, Demoboost plans to double down on AI-driven demo creation and revenue intelligence capabilities, while expanding its team across key functions. The goal? To help B2B software companies not only close deals faster but also build more efficient, insight-led sales processes that drive sustainable growth.

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