ESET PROTECT is 20% off right now

ESET PROTECT is 20% off right now

Here’s your rewritten news article with a tech-focused, viral tone and over 1,200 words, followed by a list of viral tags and phrases:


ESET PROTECT: The Cybersecurity Platform That Finally Gets Small Business

Here’s a number that should keep you up at night: 43% of all cyberattacks now target small businesses. Not the Fortune 500 giants with SOC teams and seven-figure security budgets. Small businesses. The kind run by people who are also handling payroll, chasing invoices, and trying to figure out why the printer stopped working again.

The cybersecurity industry knows this. And yet, most endpoint protection products are still designed, priced, and packaged as if the buyer employs a full-time CISO. That’s left a lot of small and mid-size businesses in an awkward position: aware they need real protection, but facing platforms built for organizations five times their size.

Enter ESET PROTECT, a cloud-first endpoint protection platform built for small and mid-size businesses, with tiers that scale from basic endpoint security to full encryption, sandboxing, and email protection. It earned a 99.5% malware detection rate with zero false alarms in the AV-Comparatives Business Security Test 2025. And right now, ESET PROTECT Advanced and Complete are both 20% off—no coupon needed. Want to try the platform first? ESET PROTECT Entry comes with a free 30-day trial, no credit card required.


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Here’s a number worth sitting with: 43% of all cyberattacks now target small businesses. Not corporations with dedicated SOC teams and six-figure security budgets. Small businesses. The kind run by people who are also handling payroll, chasing invoices, and figuring out why the printer stopped working again.

The cybersecurity industry knows this. And yet, most endpoint security products are still designed, priced, and packaged as if the buyer employs a full-time CISO. That’s left a lot of small and mid-size businesses in an awkward position: aware they need real protection, but facing platforms built for organizations five times their size.

ESET PROTECT is built for a different buyer. The platform is modular. You start with the tier that matches your needs today and upgrade as your organization grows. No platform migration, no re-deploying agents, no switching vendors. And right now, the two tiers most businesses actually need are both 20% off.


What “zero false alarms” actually means when you have no IT department

Most people evaluating security software look at detection rates first. Understandable. But for a lean team, the number that matters just as much is the false positive rate. Almost no one leads with it.

A false positive is what happens when your security software flags or blocks legitimate software as a threat. For an enterprise with a dedicated analyst, that’s an annoyance that gets triaged in a queue. For a ten-person company where the “IT department” is the person who set up the Wi-Fi router, it’s a half-day crisis.

In the AV-Comparatives Business Security Test 2025, one of the most credible independent testing programs for business endpoint products, ESET achieved a 99.5% malware protection rate with zero false alarms on common business software. Not one. AV-Test, the other major independent testing authority, awarded ESET maximum scores of 6/6 for both protection and performance in the same year.

That zero false alarm record is tested, published, accredited-lab data. For small teams, it means the platform works quietly and only asks for your attention when something is actually wrong. That detection quality runs across every ESET PROTECT tier, from Entry to Complete.


Three tiers. One platform. Pick what you need.

ESET PROTECT is structured as a modular platform with tiers that stack capabilities on top of each other. Here’s what each one actually gives you.

ESET PROTECT Entry is the foundation: modern endpoint protection for Windows, macOS, Linux, iOS, and Android, plus server security, all managed from a single cloud console. One subscription covers every operating system with no per-platform licensing complexity. The console deploys in under 30 minutes, manages up to 50,000 devices, and doesn’t require a physical server. At $211/year for 5 devices, Entry covers the essentials for teams that need solid, centrally managed endpoint protection without the extras. It also comes with a free 30-day trial, no credit card required, so you can deploy agents, configure policies, and see how ESET handles your actual environment before spending anything.

ESET PROTECT Advanced is where the platform starts to look genuinely different from the competition. Everything in Entry, plus full disk encryption (AES-256, HIPAA/GDPR/PCI-DSS ready), LiveGuard cloud sandboxing that detonates unknown files in an isolated environment before they reach your endpoints, Ransomware Remediation that automatically creates protected backups the moment suspicious encryption activity is detected, multi-factor authentication with no third-party tool required, Mobile Threat Defense for iOS and Android, and ESET AI Advisor that translates threat data into plain-language explanations for teams without a security analyst. All of that in one subscription. No add-ons, no separate modules, no surprise invoices at renewal.

That bundling matters. Competitors typically charge for encryption as a separate license and gate MFA behind a different product entirely. ESET PROTECT Advanced puts the compliance fundamentals (encryption, MFA, sandboxing, ransomware recovery) into a single plan. At $219.60/year for 5 devices after the current 20% discount, it’s the tier most growing businesses will land on. Get 20% off ESET PROTECT Advanced.

ESET PROTECT Complete adds cloud app protection for Microsoft 365 and Google Workspace, mail server security for on-premises Exchange, and vulnerability and patch management, closing the gap between endpoint security and full infrastructure protection. For companies that run their email through Microsoft 365 or manage compliance-sensitive data across cloud platforms, Complete eliminates the need for separate email security and patching tools. It’s also 20% off right now, starting at approximately $270/year for 5 devices.


Thirty years of threat intelligence. Actually updated in 2025.

ESET has been building detection technology since 1987. That’s not a heritage story. It’s a technical advantage. Threat detection is one of the few software disciplines where decades of accumulated intelligence about how malware actually behaves translates directly into better outcomes. ESET’s LiveSense engine and global threat network, LiveGrid, processes real-world data from over 110 million users across 200 countries.

The practical result is a detection engine that catches threats competitors miss because it recognises behavioural patterns, not just file signatures. That’s what the AV-Comparatives numbers reflect: detection rates built on decades of pattern recognition, not just database updates.

In 2025, ESET Research discovered PromptSpy, the first known Android malware specifically engineered to exploit generative AI platforms. That kind of original research feeds directly back into the detection engine, which means ESET customers benefit from threat intelligence before it appears anywhere else. The platform was named a Leader in the 2024 IDC MarketScape for Modern Endpoint Security and a Customers’ Choice in the 2026 Gartner Peer Insights Voice of the Customer for Endpoint Protection Platforms.


The deal, simply

ESET PROTECT Entry starts at $211/year for 5 devices with a free 30-day trial. ESET PROTECT Advanced, the tier with encryption, sandboxing, ransomware remediation, and MFA, is 20% off at $219.60/year for 5 devices. ESET PROTECT Complete, which adds email security, cloud app protection, and patch management, is 20% off at approximately $270/year for 5 devices. No codes, no checkout gymnastics. The discounts apply automatically.

For reference: the average cost of a small business data breach in 2025 was $120,000. The price difference between Entry and Advanced is $8.60 a year. The math on that upgrade makes itself.

If your business is still running on consumer antivirus, or on a platform that’s been cashing your renewal cheques while the feature set stood still, ESET PROTECT is worth an honest look. The test data is public. The pricing is transparent. And the gap between “basic endpoint protection” and “encryption, MFA, sandboxing, and ransomware recovery included” is less than ten dollars.

Prices are subject to change.


Viral Tags & Phrases:

  • 43% of cyberattacks target small businesses
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  • LiveGuard cloud sandboxing
  • ESET AI Advisor
  • PromptSpy: The first AI-targeting malware
  • 20 years of threat intelligence
  • Small business cybersecurity
  • Modular endpoint protection
  • HIPAA/GDPR/PCI-DSS ready
  • Cloud-first security
  • Transparent pricing
  • No hidden fees
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  • Upgrade for less than $9/year
  • ESET PROTECT Entry
  • ESET PROTECT Advanced
  • ESET PROTECT Complete
  • AV-Comparatives Business Security Test 2025
  • AV-Test maximum scores
  • IDC MarketScape Leader
  • Gartner Peer Insights Customers’ Choice
  • Small business cybersecurity nightmare
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  • Don’t be the next statistic
  • Cybersecurity that works quietly
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  • ESET PROTECT: The small business security solution

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