From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads

Super Bowl 2026: AI Takes Center Stage in Tech Ads — From Vodka Bots to Alexa+ Hijinks

The Super Bowl has long been a battleground for splashy, star-studded commercials, but 2026 marked a turning point: artificial intelligence wasn’t just in the ads—it was the ads. From vodka brands using AI-generated robots to tech giants sparring over chatbot ethics, this year’s Big Game ads leaned hard into the AI hype, blending humor, controversy, and cutting-edge tech to capture the audience’s attention.

Here’s a breakdown of the most talked-about AI-powered Super Bowl commercials of 2026:

Svedka: The First “Primarily” AI-Generated Super Bowl Ad

Vodka brand Svedka made history with what it claims is the first “primarily” AI-generated national Super Bowl spot. Titled “Shake Your Bots Off,” the 30-second ad features the brand’s robot character, Fembot, and her new companion, Brobot, partying with humans. Sazerac, Svedka’s parent company, spent four months reconstructing Fembot and training AI to mimic facial expressions and body movements. While the storyline was human-crafted, the execution was largely AI-driven, thanks to a partnership with Silverside AI—the same team behind Coca-Cola’s controversial AI-generated holiday ads. The ad sparked debates about AI’s role in creative industries, but one thing’s for sure: it got people talking.

Anthropic: Claude Takes a Swipe at OpenAI

Anthropic’s ad for its Claude chatbot wasn’t just a product pitch—it was a roast. The commercial took a jab at OpenAI’s plan to introduce ads to ChatGPT, with the tagline: “Ads are coming to AI. But not to Claude.” The ad poked fun at the idea of AI assistants shilling products like “Step Boost Maxx” insoles. The cheeky approach escalated into an online feud, with OpenAI CEO Sam Altman calling the ad “clearly dishonest.” While we didn’t get a Kendrick vs. Drake-level rap battle, we did get a nerdy AI version of it.

Meta: Oakley AI Glasses Steal the Show

Meta showcased its Oakley-branded AI glasses, designed for sports, workouts, and extreme adventures. The ad featured thrill-seekers—from skydivers to mountain bikers—using the glasses to capture epic moments. Celebrities like IShowSpeed and Spike Lee made appearances, demonstrating features like hands-free Instagram posting and slow-motion dunk filming. Meta has been pushing its wearable AI tech for years, and this ad was a bold reminder of its ambitions in the space.

Amazon: Alexa+ Gets Darkly Comedic

Amazon’s ad took a satirical approach, starring Chris Hemsworth in a “AI is out to get me” storyline. The commercial exaggerated fears about AI, with Alexa+ hilariously (and slightly unsettlingly) sabotaging Hemsworth—closing garage doors on his head, shutting pool covers while he swam. Beyond the dark comedy, the ad introduced Alexa+, highlighting its enhanced intelligence and smart home capabilities. The upgraded assistant officially launched to all U.S. users just days before the Super Bowl.

Ring: AI Reunites Lost Pets

Ring’s ad spotlighted its “Search Party” feature, which uses AI and a community network to reunite lost pets with their owners. The ad followed a young girl searching for her dog Milo, showing how users can upload a pet’s photo to the app, where AI identifies matches and taps into nearby cameras and Ring users to help track down missing pets. Ring recently made the feature available to non-Ring camera owners, and it’s already helped reunite over one lost dog per day.

Google: Nano Banana Pro Imagines Dream Homes

Google’s ad showcased its latest image-generation model, Nano Banana Pro. The commercial followed a mother and son as they used AI to envision and design their new home, uploading photos of bare rooms and transforming them into personalized spaces with just a few prompts. It was a sleek, aspirational look at how AI can simplify creativity and design.

Ramp: Brian Baumgartner Multiplies Himself

Ramp, the spend management platform, scored big by casting Brian Baumgartner (aka Kevin from The Office) in its Super Bowl ad. In the spot, Baumgartner uses Ramp’s AI-powered platform to “multiply” himself, effortlessly tackling a mountain of work. The ad highlighted how Ramp’s automation helps teams focus on what matters most. And, as a playful nod to his TV persona, Baumgartner is seen carrying a pot of chili—a reference to Kevin’s infamous spill.

Rippling: Tim Robinson Onboards an Alien

Rippling, the cloud-based workforce management platform, made its Super Bowl debut with a hilarious ad starring comedian Tim Robinson. The spot poked fun at HR headaches by showing Robinson onboarding an alien monster, highlighting the promise of AI automation in simplifying complex tasks.

Hims & Hers: AI Tackles Healthcare Disparities

Health company Hims & Hers used its Super Bowl spot to address disparities in healthcare access. The ad cleverly referenced the lengths the wealthy go to for health and longevity, even poking fun at Jeff Bezos’ Blue Origin spaceflight and Bryan Johnson’s expensive anti-aging routines. The company recently launched an AI-powered “MedMatch” tool to deliver more personalized treatment recommendations, especially for mental health and wellness.

Wix: AI Makes Website Creation a Breeze

Website builder Wix spotlighted its new AI-powered Wix Harmony platform, promising website creation as easy as chatting with a friend. Unveiled in January, the platform combines AI-driven creation with visual editing and customization. Competitor Squarespace also ran a Super Bowl ad, featuring Emma Stone in a cinematic, film-noir-style spot directed by Yorgos Lanthimos.

Tags: #SuperBowl2026 #AI #TechAds #Svedka #Anthropic #Meta #Amazon #Ring #Google #Ramp #Rippling #HimsAndHers #Wix #Squarespace #AlexaPlus #Claude #OakleyGlasses #NanoBananaPro #SearchParty #AIInnovation #TechTrends

Viral Phrases: “AI is out to get me,” “Ads are coming to AI. But not to Claude,” “Shake Your Bots Off,” “AI reunites lost pets,” “Website creation as easy as chatting with a friend,” “Onboarding an alien monster,” “AI tackles healthcare disparities,” “AI steals the Super Bowl spotlight.”

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