Huawei is working on a non-folding version of the Pura X with a wide aspect ratio

Huawei is cooking up something truly unconventional for the latter half of 2025—a candybar-style smartphone with a 16:9 or 16:10 aspect ratio, reminiscent of the bold design choices seen in the Pura X foldable. According to a fresh leak from Digital Chat Station on Weibo, this device is already in active development, with its display panels in production and a planned launch window between October and December.

This move is particularly intriguing because it signals Huawei’s willingness to diverge from the mainstream trend of ultra-tall, narrow displays that have dominated the market in recent years. Instead of chasing the 20:9 or 21:9 ratios that most flagship phones now sport, Huawei is reportedly doubling down on a more traditional, wider screen format—one that echoes the proportions of older monitors and even some tablets.

The inspiration, of course, likely comes from the Pura X, which made waves last year with its 16:10 unfolded ratio. That device stood out precisely because it broke from the mold, offering a more expansive and balanced viewing experience that appealed to users who value productivity and media consumption in equal measure. If the non-folding counterpart follows suit, it could carve out a unique niche in the crowded smartphone landscape.

Huawei’s confidence in this project is evident. The company reportedly expects strong sales, particularly in its home market of China, where the Pura X has already proven there’s appetite for alternative form factors. This suggests that Huawei is not just experimenting for the sake of novelty but is strategically positioning itself to capture a segment of users who are dissatisfied with the current mainstream offerings.

Of course, there are questions to be answered. Will this device be part of the Pura lineup, or will it debut under a new brand? How will Huawei balance the wider aspect ratio with modern usability standards, especially when it comes to one-handed operation and pocketability? And perhaps most importantly, will the wider screen translate into tangible benefits for everyday tasks like browsing, gaming, or multitasking?

While details remain scarce, the mere fact that Huawei is pursuing this path is a refreshing reminder that innovation in mobile design doesn’t always mean following the crowd. By revisiting and reimagining older aspect ratios, the company is challenging the status quo and potentially setting the stage for a broader shift in how we think about smartphone displays.

As the rumored launch window approaches, anticipation is building. If Huawei can deliver a device that marries the wide-screen appeal of the Pura X with the practicality of a traditional candybar form factor, it could very well redefine what users expect from their daily drivers. For now, all eyes are on Huawei’s next move—and the mobile world is watching closely.

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