‘IG is a drug’: jury to deliberate as US trial over social media addiction wraps up | Technology

Meta and YouTube Face Landmark Trial Over Social Media Addiction Claims

The first-ever jury trial examining the potential harms of social media has concluded in Los Angeles, marking a pivotal moment in the ongoing debate over tech companies’ responsibility for youth mental health. The six-week trial pitted lawyers for Meta and YouTube against attorneys representing a 20-year-old woman identified as KGM, who claims the platforms’ addictive design led to severe mental health issues beginning in childhood.

During closing arguments, plaintiff attorney Mark Lanier argued that Meta and YouTube built their empires by capturing users’ attention through deliberately addictive features. “How did they become such behemoths?” Lanier asked the jury. “It’s the attention economy. They’re making money off capturing your attention.”

The trial featured high-profile witnesses including Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri, and YouTube’s vice president of engineering Cristos Goodrow. Jurors also heard testimony from KGM herself, her therapist, whistleblowers, and expert witnesses on social media and addiction.

KGM testified that she became addicted to YouTube at age six and Instagram at age nine, leading to depression, self-harm, and suicidal thoughts by age ten. At thirteen, she received diagnoses of body dysmorphic disorder and social phobia, which she attributes to her social media use. Her attorneys argue her experience represents what thousands of young people have faced online.

Meta and YouTube have denied wrongdoing. A YouTube spokesperson called the allegations “simply not true,” while Meta argued that KGM’s mental health issues stemmed from a difficult home life rather than social media use.

The trial is part of a consolidated group of cases brought against Meta, TikTok, YouTube, and Snap on behalf of over 1,600 plaintiffs, including 350 families and 250 school districts. While TikTok and Snap settled before trial, this case represents the first of more than 20 “bellwether” trials scheduled over the next two years to gauge jury reactions and set legal precedent.

Key Revelations from the Trial

Internal documents revealed during the trial showed that some employees within Instagram and YouTube considered their platforms addictive or ineffective at protecting young users. A 2021 YouTube document asked, “How are we measuring wellbeing?” and responded, “We’re not.” Another document described YouTube’s goal as “viewer addiction” rather than mere viewership.

Meta documents showed employees questioning leadership’s targeting of young audiences. In 2017, one employee wrote, “oh good, we’re going after kids,” to which a colleague responded, “zuck has been talking about that for a while,” prompting the first employee to say, “yeah it was gross the last time he mentioned it.”

Internal conversations between Meta employees in 2020 included one person saying, “oh my gosh yall IG is a drug,” with a colleague responding, “Lol, I mean, all social media. We’re basically pushers.” The discussion continued with employees comparing social media’s draw to gambling, with one concluding, “It’s kind of scary.”

Defense Arguments

YouTube’s defense emphasized parental controls and statistics showing average daily usage of less than 30 minutes. Goodrow testified that YouTube is “not designed to maximize time.” Meta focused on KGM’s home life, citing medical records from age thirteen showing her mother allegedly fat-shaming and screaming at her.

During closing arguments, Meta’s lawyer Paul Schmidt played jurors a video of KGM’s mother yelling at her, arguing that the relationship was abusive. YouTube’s lawyer Luis Li pointed out that KGM’s medical records contained “not a single mention of an addiction to YouTube” and highlighted her testimony about losing interest in the platform over time.

Meta also contested the concept of addiction, noting KGM never received an official addiction diagnosis. Mosseri testified that users cannot be “clinically addicted” to social media, though psychologists have documented harmful consequences of compulsive use among young people.

Implications and Next Steps

If jurors rule in favor of KGM, the social media companies could face significant financial penalties that plaintiffs’ lawyers hope will force fundamental changes to platform design. The jury must find negligence and causation by YouTube and Meta before imposing damages.

Online safety advocates and parents argue the tech companies have refused to examine their effects on young people, instead using a “blame the victim” tactic similar to big tobacco’s playbook from the 1990s. “These are the most profitable corporations in the history of the world,” said Sacha Haworth of the Tech Oversight Project. “They could make these changes if they wanted to. But instead of doing that, they attack the victims.”

The next bellwether trial is scheduled for July, with deliberations in KGM’s case set to begin Friday. Regardless of the outcome, advocates say the trial has already achieved a significant victory by bringing these issues before a jury.

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“The attention economy is built on addiction” – Mark Lanier
“Social media companies are the new Big Tobacco” – Safety advocates
“They engineered it, they put these features on the phones” – Plaintiff attorney
“It’s kind of scary” – Meta employee internal chat
“We’re basically pushers” – Meta employee internal chat
“The goal is not viewership, it’s viewer addiction” – YouTube internal document
“How did they become such behemoths?” – Trial attorney
“Win or lose, victims have won” – Matthew Bergman, Social Media Victims Law Center
“They could make these changes if they wanted to” – Tech Oversight Project
“Blame the victim, blame the parents, blame the child” – Safety advocates
“The evidence simply doesn’t support reducing a lifetime of hardship to a single factor” – Meta spokesperson
“Providing young people with a safer, healthier experience has always been core to our work” – YouTube spokesperson

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