Jony Ive Designed the Interior for Ferrari’s New EV, Take a Look Inside

Ferrari’s Electric Dream: Jony Ive’s Luce Blends Apple Elegance with Ferrari Fury

In a move that has electrified both the automotive and design worlds, Ferrari has unveiled the interior of its highly anticipated electric vehicle, the Luce, co-designed by the legendary Jony Ive, former Chief Design Officer of Apple. This revelation marks the second phase of a meticulously planned three-part rollout, following the debut of the car’s underlying technology last October and leading up to the grand exterior reveal in May.

The Luce, whose name translates to “light” in Italian, is the culmination of a five-year collaboration between Ferrari and Ive’s creative collective, LoveFrom, which he founded in 2019 after departing from Apple. During his tenure at Apple, Ive was the visionary behind some of the most iconic products of our time, including the iMac, iPod, iPhone, iPad, and Apple Watch. It’s no wonder that the Luce’s interior exudes the same minimalist elegance and meticulous attention to detail that Ive is renowned for.

A Fusion of Form and Function

The interior of the Luce is a masterclass in design, featuring rounded forms, aluminum, and glass throughout the cabin. This aesthetic choice is a nod to Ive’s signature style, which has become synonymous with Apple’s product lineup. The use of aluminum and glass not only enhances the car’s visual appeal but also underscores Ferrari’s commitment to luxury and innovation.

One of the most striking aspects of the Luce’s interior is its embrace of tactile controls, a departure from the trend of relying heavily on touchscreens in modern EVs. The car is equipped with dozens of physical buttons, levers, and knobs, all crafted from aluminum and glass. The aluminum air vents, for instance, twist open and close, offering a satisfyingly tactile experience. A glass gear-shift handle sits prominently in the center console, further emphasizing the car’s blend of tradition and modernity.

A Glimpse into an Alternate Reality

The Luce offers a tantalizing glimpse into what might have been if Apple had pursued its long-rumored electric vehicle ambitions. In 2024, Apple officially abandoned its car project, leaving many to wonder what could have been. With the Luce, Ive has brought his vision of a high-tech, high-performance electric vehicle to life, albeit under the Ferrari badge.

The car’s digital displays, including the binnacle behind the steering wheel and a central control panel that can swivel, utilize Samsung OLED screens. This choice of technology ensures that the Luce’s interface is as cutting-edge as its design. The car even comes with a rectangular glass key fob featuring an e-ink display, which turns yellow and powers up the car when inserted into a dock beside the central console.

A Philosophy of Design

Ive’s approach to the Luce’s design philosophy is both refreshing and thought-provoking. In an interview with Bloomberg, he questioned the assumption that an electric power source necessitates a digital interface. “I think that’s a bizarre and lazy assumption,” Ive remarked. “I think particularly as the power source affords an incredible set of opportunities, we are missing some things we love about our old Ferraris.”

This philosophy is evident in every aspect of the Luce’s design, from the tactile controls to the use of premium materials. It’s a car that respects the past while embracing the future, offering a driving experience that is both nostalgic and forward-thinking.

Beyond the Luce: Ive’s Expanding Horizons

The Ferrari Luce is not the only major project on Ive’s plate. In 2025, Ive’s AI device startup, io, was acquired by OpenAI for approximately $6.5 billion. In a joint letter, Ive and OpenAI CEO Sam Altman announced that LoveFrom would be taking on “deep design and creative responsibilities across OpenAI.” This partnership has set the stage for the release of LoveFrom’s first physical device, expected to debut in the second half of this year.

Conclusion

The Ferrari Luce is more than just an electric vehicle; it’s a statement of intent from two of the most influential names in design and automotive engineering. With its blend of Apple’s minimalist elegance and Ferrari’s racing pedigree, the Luce is poised to redefine what an electric car can be. As we await the final reveal of its exterior in May, one thing is certain: the future of automotive design has never looked brighter.

Tags: Ferrari, Jony Ive, Luce, Electric Vehicle, LoveFrom, Apple, Design, Innovation, Automotive, Technology, OLED, Tactile Controls, Luxury, Future of Driving

Viral Phrases: “Ferrari’s Electric Dream,” “Jony Ive’s Luce Blends Apple Elegance with Ferrari Fury,” “A Fusion of Form and Function,” “A Glimpse into an Alternate Reality,” “A Philosophy of Design,” “Beyond the Luce: Ive’s Expanding Horizons,” “The Future of Automotive Design,” “Redefining Electric Cars,” “Minimalist Elegance Meets Racing Pedigree.”

,