Apple TV Just Changed the Game for MLS Fans — And It’s Free

The 31st Major League Soccer season is kicking off on Saturday, February 21, and this year, Apple is rewriting the rules of sports streaming. In a move that’s sending shockwaves through the sports and tech worlds, Apple TV has eliminated the MLS Season Pass fee entirely, granting all subscribers instant, unrestricted access to every match — no blackouts, no hidden costs.

That’s right: If you already have Apple TV, you’re now getting live, global access to the world’s fastest-growing soccer league. The decision marks a dramatic pivot from last year’s $14.99/month or $99/year pricing, and it’s already being hailed as a game-changer for both die-hard fans and casual viewers.

Why This Move Matters

This isn’t just about saving a few bucks. It’s a strategic masterstroke aimed at expanding MLS’s fanbase on a global scale. By removing financial and geographical barriers, Apple is betting big on soccer’s surging popularity in the U.S. and beyond. And with the 2026 FIFA World Cup just around the corner, the timing couldn’t be better.

“Accessibility is the name of the game,” said an industry insider. “Apple’s move democratizes access to MLS in a way we’ve never seen before. This could be the tipping point for soccer’s mainstream breakthrough in America.”

Walmart Saturday Showdown: The New Crown Jewel

Every Saturday during the regular season, Apple TV will feature the Walmart Saturday Showdown — a marquee matchup with next-level production. Think cinematic angles, immersive storytelling, and even “Shot on iPhone” moments that bring you closer to the action than ever before.

This weekend’s showdown? LAFC vs. Inter Miami at the iconic LA Memorial Coliseum. Kickoff is at 9:30 p.m. Eastern Time, and you won’t want to miss it.

All 30 Teams, All In

MLS is Back Weekend is here. On February 21 and 22, all 30 teams will take the pitch, with 13 of 15 season openers on Saturday and two on Sunday. The action starts early with St. Louis taking on Charlotte at 2:30 p.m. ET. Want the full schedule? Head to the MLS website for all the details.

Apple’s Ecosystem: More Than Just Streaming

Apple isn’t just streaming games — it’s building an entire soccer ecosystem. Here’s what else you get:

• Apple Sports App: Real-time scores, stats, and standings, plus Live Activities for every match.
• Apple Music: Curated playlists to get you hyped for kickoff.
• Apple Maps: Dedicated Matchday Guides to help you navigate to the stadium.
• Apple Podcasts: Deep dives, interviews, and analysis.
• Apple News: Breaking news, highlights, and feature stories.

It’s a fully integrated experience that puts the beautiful game at your fingertips — literally.

The Bigger Picture

This move signals Apple’s long-term commitment to sports streaming. By bundling MLS into its core Apple TV offering, the tech giant is positioning itself as a serious competitor to traditional broadcasters and streaming rivals. And with soccer’s global appeal only growing, this could be just the beginning.

So, whether you’re a lifelong fan or just curious about the hype, there’s never been a better time to tune in. Apple TV has made it easier than ever to join the action — and it’s all free with your subscription.

Don’t miss the kickoff. The future of sports streaming starts now.

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