Peacock app is getting vertical NBA videos and a Jeopardy game, too

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Peacock’s AI Revolution: Vertical NBA Games, Andy Cohen’s Digital Twin, and Jeopardy! on Your Phone

Streaming just got a whole lot smarter—and a lot more addictive. Peacock, NBCUniversal’s streaming platform, is rolling out a suite of AI-powered features designed to turn your phone into a full-blown entertainment command center. Think vertical NBA games that don’t require you to rotate your screen, a personalized Bravo universe narrated by an AI version of Andy Cohen, and a daily Jeopardy! trivia game that’ll have you shouting answers at your phone like you’re on stage at Sony Pictures Studios.

This isn’t just a feature update—it’s Peacock’s bold play to dominate mobile entertainment in the TikTok era.

Vertical NBA: The Future of Mobile Sports

Let’s start with the slam dunk: live NBA games in vertical format. Peacock is debuting AI-powered vertical NBA broadcasts this spring, and they’re not just resized—they’re reimagined. Using advanced AI cropping technology, the system tracks the ball and players in real time, dynamically adjusting the frame so the action stays front and center, no matter how you hold your phone.

These vertical streams will be available inside Peacock’s Courtside Live feature, which already lets fans switch between multiple camera angles. Now, with vertical mode, you can watch the game in full-screen glory without the awkward landscape flip. It’s perfect for scrolling during halftime, catching a quick quarter on the train, or just lounging on the couch without committing to a full-screen experience.

Your Bravoverse: Andy Cohen, But Make It AI

If sports aren’t your thing, Peacock’s got something for reality TV junkies too. Enter Your Bravoverse, an AI-driven vertical video feed featuring a digital avatar of Bravo’s king, Andy Cohen. This isn’t just a glorified highlight reel—it’s a personalized, interactive experience that pulls from over 5,000 hours of Bravo content to create custom playlists just for you.

The AI avatar of Cohen introduces clips, connects storylines, and even drops commentary like, “Can you believe this drama?” or “Here’s what you missed.” It’s like having your own reality TV concierge, guiding you through the chaotic, addictive world of Bravo with a wink and a nod.

Jeopardy! Minigame: Test Your Trivia Might

But wait, there’s more. Peacock is also launching a Jeopardy! minigame inside the app, featuring daily trivia rounds written by the show’s actual writers. You’ll answer clues in classic Jeopardy! format, track your streaks, and even share your scores with friends. It’s the perfect way to scratch that trivia itch between episodes of The Office or Law & Order.

By blending games, vertical video, and AI personalization, Peacock is betting big on keeping users glued to the app long after the credits roll. It’s a strategy straight out of TikTok’s playbook: short, addictive bursts of content that keep you coming back for more.

Why This Matters: The Battle for Mobile Attention

Peacock’s move isn’t happening in a vacuum. Streaming platforms are racing to capture mobile attention spans, and vertical video is the new battleground. Disney recently launched Verts, its own short-form video format, while Netflix has rolled out a TikTok-style discovery feed. Even YouTube, the OG of online video, is leaning hard into vertical content and short-form discovery.

And the numbers don’t lie. Last year, YouTube generated a staggering $40.4 billion in ad revenue—more than the combined $37.8 billion earned by major Hollywood studios, including NBCUniversal. In other words, the future of entertainment isn’t just on your TV—it’s in your pocket.

What’s Next for Peacock?

With these AI-powered features, Peacock is positioning itself as more than just a streaming service—it’s becoming a mobile entertainment hub. Whether you’re a sports fanatic, a reality TV addict, or a trivia nerd, there’s something here for you. And with AI driving personalization and engagement, the app is only going to get smarter (and more addictive) over time.

So, next time you open Peacock, don’t be surprised if Andy Cohen pops up to recommend your next binge, or if you find yourself shouting “What is…?” at your phone during a Jeopardy! round. The future of streaming is here, and it’s vertical, personalized, and powered by AI.

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