Picsart’s new Aura tool turns voice prompts into social videos

Picsart has launched Aura, a new AI-powered creative tool that turns voice prompts into social posts and short-form videos in a matter of minutes. The company says Aura builds on its existing editor and is built to reduce creative friction by guiding users from idea to finished content via conversation. Aura sits inside the Picsart platform, which has more than 130 million monthly users. It functions as a voice-first collaborator that responds to natural language prompts rather than traditional layered editing methods. The tool evolved from Picsart’s image editor, and was developed after analyzing more than 100,000 user prompts to understand common creative patterns and improve output quality. With Aura, Picsart is aiming to make content creation as seamless as having a conversation, removing the need for advanced editing skills while still delivering professional-looking results. The AI is designed to interpret casual, conversational instructions and translate them into polished visuals and videos optimized for platforms like Instagram, TikTok, and YouTube Shorts. Early testing suggests users can go from idea to shareable content in under five minutes, making it especially appealing for creators who need to move fast without sacrificing quality. Aura’s launch comes as demand for short-form video and social-first content continues to surge, and as more platforms compete for user attention with algorithm-driven feeds. Picsart’s bet is that by lowering the barrier to entry, more people will create more often, and that increased activity will drive further engagement across its ecosystem. The company has not disclosed pricing for Aura, but it is expected to be integrated into Picsart’s existing subscription tiers, with some features potentially available to free users. As generative AI tools become more conversational and accessible, Aura positions Picsart at the forefront of a shift toward voice-driven, intuitive content creation.,