PointsBet starts Alberta iGaming registration after AGLC regulatory approval granted officially

PointsBet Launches Alberta iGaming Registration as AGLC Approval Opens Doors to Canadian Expansion

In a major move signaling the continued growth of regulated online gambling in Canada, PointsBet has officially kicked off its registration process to operate in Alberta’s newly opened iGaming market. This milestone follows the green light from the Alberta Gaming, Liquor and Cannabis (AGLC), paving the way for the popular sportsbook and casino operator to establish its digital presence across the province.

The announcement, made via an official statement, marks a significant step forward for PointsBet as it looks to capitalize on the burgeoning Canadian market, which has already delivered 26% growth for the company. With Alberta’s shift toward an open, competitive iGaming framework, PointsBet is poised to offer residents a locally tailored, innovative sports betting and online casino experience.

Alberta’s Progressive Approach to iGaming

One of the unique aspects of Alberta’s iGaming rollout is that operators can begin signing up customers even before their licenses are fully approved. This pre-registration phase allows companies like PointsBet to build anticipation and engage with potential users early, though deposits and real-money play are not yet permitted. As industry analyst Geoff Zochodne noted on social media, this approach is a novel way to generate buzz and streamline the eventual launch.

PointsBet’s CEO, Scott Vanderwel, emphasized the company’s commitment to the Canadian market, stating, “Alberta’s move toward an open, competitive iGaming framework is a positive step for Canadian players, offering more choice and consumer protections in a safe and regulated environment.” He added that PointsBet is excited to introduce its “innovative, Canadian-focused sports betting and online casino products” to Alberta residents, backed by industry-leading speed, responsible gaming tools, and local expertise.

A Year of Transformation and Growth

The Alberta expansion comes on the heels of a transformative year for PointsBet. In 2025, the company underwent significant strategic reshaping following the acquisition of a controlling stake by Australian digital entertainment company MIXI. This period included a high-profile tug-of-war between existing minority shareholders, MIXI, and rival bidder Betr, with MIXI ultimately emerging victorious after approval from the Australian Foreign Investment Review Board (FIRB).

Group CEO and Managing Director Sam Swanell highlighted the company’s strong performance in a November 2025 statement, noting that PointsBet Group delivered $11.2 million of positive Normalized EBITDA—its first positive result in the company’s history. Non-Executive Chair Brett Patton described 2025 as “a year of significant transition and strategic reshaping,” underscoring the company’s resilience and adaptability in a competitive landscape.

Building on North American Success

PointsBet’s expansion into Alberta is part of a broader strategy to build on its success in the North American market. The brand has already established a strong foothold in Ontario, where it has become a popular choice among sports bettors and casino players. By bringing its Canadian-focused products and services to Alberta, PointsBet aims to replicate this success and further solidify its position as a leading operator in the region.

The company’s commitment to responsible gaming and consumer protection is central to its approach. PointsBet has invested heavily in developing tools and resources to promote safe gambling practices, ensuring that players can enjoy their favorite games in a secure and regulated environment.

Looking Ahead: What This Means for Alberta Players

For Alberta residents, the launch of PointsBet’s registration process represents an exciting new chapter in the province’s iGaming landscape. With more choice and competition, players can expect enhanced user experiences, competitive odds, and a wider range of gaming options. PointsBet’s focus on local expertise and innovation positions it as a strong contender in the market, promising to deliver a premium experience tailored to the preferences of Canadian players.

As the registration process unfolds and PointsBet prepares for its official launch, all eyes will be on Alberta to see how this new era of iGaming unfolds. With regulatory approval in hand and a clear vision for growth, PointsBet is ready to make its mark on the province and continue its upward trajectory in the Canadian market.

The post PointsBet Starts Alberta iGaming Registration After AGLC Regulatory Approval Granted Officially appeared first on ReadWrite.

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