PrizePicks and SHOTS Extend Powerhouse Partnership, Supercharging Sports Entertainment with Star-Studded Content and Responsible Gaming Push

In a major move that’s electrifying the sports entertainment and fantasy sports landscape, PrizePicks—the Atlanta-based leader in daily fantasy sports and prediction gaming—has announced a significant multi-year extension of its partnership with SHOTS, the digital media juggernaut known for its viral content and massive influencer-driven reach.

This isn’t just another sponsorship deal—it’s a strategic alliance designed to dominate the intersection of sports, entertainment, and interactive gaming, leveraging SHOTS’ sprawling network of top-tier podcasts and shows to connect with millions of engaged fans across the globe.

A Partnership Built for the Digital Age

The expanded collaboration ensures PrizePicks maintains exclusive category rights across a wide spectrum of sports entertainment verticals—including fantasy sports, prediction markets, event contracts, and free-to-play experiences. This exclusivity is key, positioning PrizePicks as the go-to platform for fans looking to elevate their sports viewing with real-time engagement and rewards.

But the real juice of this deal lies in how PrizePicks will be integrated into SHOTS’ content ecosystem. As a leading sponsor, PrizePicks will be woven into some of the most popular and influential shows on the internet, including:

• Full Send Podcast – The flagship show from the NELK Boys, known for its unfiltered interviews and massive youth following.
• Full Send Golf – Where sports and comedy collide on the green.
• Full Send MMA – Deep dives into the world of mixed martial arts with top fighters and insiders.
• One Night with Steiny – Hosted by Aaron “Steiny” Steinberg, blending sports talk with pop culture.
• Speakeasy – A fresh, edgy take on sports commentary.

These shows collectively command tens of millions of views per month, making them a goldmine for reaching PrizePicks’ core demographic: young, digitally native sports fans who crave interactive and gamified experiences.

Star Power Galore: Meet the Faces of the Partnership

The partnership isn’t just about logos on screens—it’s about authentic integration with some of the biggest personalities in sports and entertainment. PrizePicks will collaborate directly with:

• Kyle Forgeard and Salim Sirur from the NELK Boys, known for their viral pranks and massive social media clout.
• Aaron “Steiny” Steinberg, the charismatic co-host and producer behind multiple SHOTS hits.
• “Suga” Sean O’Malley, the reigning UFC bantamweight champion and crossover superstar with a massive Gen Z fanbase.

This kind of influencer integration is crucial in today’s media landscape, where traditional advertising often falls flat. By embedding PrizePicks into the content itself—through shoutouts, challenges, and interactive segments—the brand becomes part of the conversation rather than an interruption.

Theo Von Joins the Fray: A New Era of Responsible Gaming

One of the most exciting aspects of this expanded partnership is the inclusion of This Past Weekend with Theo Von, the wildly popular podcast hosted by the comedian and former MTV star. Von’s show is a cultural touchstone, blending humor, storytelling, and candid conversations with some of the biggest names in entertainment.

PrizePicks will now serve as the exclusive sponsor of Von’s podcast, which means dedicated integrations, custom ad reads, and—most importantly—a Responsible Gaming initiative led by Von himself. This is a significant move, as PrizePicks continues to prioritize player safety and healthy engagement in an industry often scrutinized for its impact on vulnerable users.

The Responsible Gaming push will feature specific messaging and ad reads encouraging informed play, setting limits, and recognizing the signs of problematic behavior. By partnering with a trusted voice like Theo Von, PrizePicks is not only enhancing its brand image but also setting a new standard for ethical marketing in the daily fantasy sports space.

“PrizePicks has been a great partner to our network, and we’re excited to continue connecting our audiences in meaningful ways,” said John Shahidi, Co-founder and CEO of SHOTS. “We share a common focus on delivering authentic, high-quality entertainment, which is why PrizePicks resonates so strongly with our listeners.”

PrizePicks’ Content Development Fund: Fueling the Future of Sports Entertainment

This partnership arrives alongside another major announcement from PrizePicks: the launch of its Content Development Fund. This initiative is designed to support new programming and creative opportunities, ensuring that the collaboration with SHOTS continues to evolve and innovate.

Some of the early initiatives include:

• Speakeasy, hosted by Emmanuel Acho, LeSean “Shady” McCoy, Kieran Hickey-Semple, and Trey White—a show blending sports analysis with pop culture commentary.
• New content featuring Jorge Masvidal, the former UFC welterweight contender known for his brash personality and crossover appeal.
• Programming with Shilo Sanders, the rising football star and son of NFL legend Deion Sanders.

These initiatives underscore PrizePicks’ commitment to being more than just a gaming platform—it’s a full-fledged entertainment brand, investing in content that resonates with fans and keeps them engaged year-round.

Real-World Activations: Bringing the Experience to Life

The partnership isn’t limited to the digital realm. PrizePicks and SHOTS are planning a series of in-person activations throughout the year, bringing fans face-to-face with their favorite creators and offering unique experiences that blend sports, gaming, and entertainment.

While details are still under wraps, fans can expect everything from live podcast tapings and meet-and-greets to interactive gaming zones and exclusive events at major sports happenings. These activations are designed to deepen the connection between PrizePicks, SHOTS, and their shared audience, turning casual viewers into loyal community members.

Why This Matters: The Future of Sports Entertainment

This partnership is a textbook example of how brands are adapting to the realities of modern media consumption. With traditional advertising losing its grip on younger audiences, companies like PrizePicks are betting big on influencer partnerships, content integration, and community building as the keys to long-term growth.

By aligning with SHOTS—a company that has mastered the art of viral content and audience engagement—PrizePicks is positioning itself at the forefront of a new era in sports entertainment. It’s not just about placing bets or making predictions; it’s about creating a culture, a community, and a conversation that fans want to be part of.

Moreover, the emphasis on Responsible Gaming is a smart move, both ethically and strategically. As the industry faces increased scrutiny, brands that prioritize player safety and transparent marketing will be the ones that thrive.

Looking Ahead: What’s Next for PrizePicks and SHOTS?

With this expanded partnership, the sky’s the limit. Expect to see more exclusive content, bigger activations, and deeper integrations as PrizePicks and SHOTS continue to push the boundaries of what’s possible in sports entertainment.

As the lines between sports, gaming, and entertainment continue to blur, collaborations like this will become the norm—not the exception. And for fans, that means more ways to engage, more opportunities to win, and more reasons to stay tuned.

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