Samsung Galaxy S26 series smashes the pre-order record in South Korea

Breaking: Samsung Galaxy S26 Shatters Pre-Order Records in South Korea — Ultra Model Dominates with 70% Share

Samsung has just delivered a massive shockwave through the mobile industry with the staggering success of its latest flagship lineup. The Galaxy S26 series has officially rewritten the pre-order record books in South Korea, amassing a jaw-dropping 1.35 million orders in just seven days — a feat that not only eclipses last year’s Galaxy S25 performance but also puts Samsung on the brink of surpassing the legendary Galaxy Note10 record from 2019.

The numbers alone are enough to make any tech enthusiast’s heart race. Last year, the Galaxy S25 trio managed 1.3 million pre-orders over an 11-day window. This year? Samsung achieved more in half the time. That’s the kind of momentum that signals a cultural and commercial juggernaut in motion.

But here’s where things get even more fascinating — and perhaps a little unexpected. The Galaxy S26 Ultra, Samsung’s top-tier powerhouse, didn’t just lead the charge… it obliterated the competition. A staggering 70% of all pre-orders went to the Ultra model. To put that in perspective, last year’s S25 Ultra accounted for just 52% of pre-orders. This isn’t just dominance — it’s a coronation.

What’s driving this Ultra obsession? It’s likely a perfect storm of cutting-edge hardware, jaw-dropping display tech, next-gen camera systems, and the kind of premium build quality that turns a phone into a status symbol. For many, the Ultra isn’t just a smartphone — it’s the ultimate mobile experience wrapped in a sleek, futuristic shell.

As for the remaining 30%? That’s where things get a bit murky. Samsung didn’t break down how the Galaxy S26 and Galaxy S26+ split those numbers, but last year’s trend showed a fairly even split (26% for the S25, 22% for the S25+). This time around, both models seem to have struggled to capture attention despite the overall surge in interest for the series. That’s a telling sign of just how magnetic the Ultra variant has become.

Color choices also revealed some intriguing consumer behavior. For the S26 Ultra, classic shades of White and Black dominated the charts — a testament to the enduring appeal of timeless, understated elegance. Meanwhile, S26+ buyers showed a bit more daring, with Cobalt Violet emerging as a fan favorite alongside the ever-reliable Black. Ironically, it seems that despite manufacturers’ attempts to inject fun and flair into their color palettes, most buyers still gravitate toward the safe and familiar.

If you’re hungry for more details on what makes the Galaxy S26 Ultra so irresistible, our in-depth review is live and ready for your perusal. We’ve also got the Galaxy S26 and S26+ in for review, with comprehensive reports on those models coming soon. Stay tuned — the full story is just beginning.

Sources: Chosun (via English), UniverseIce (via X)

Tags: Samsung Galaxy S26, Galaxy S26 Ultra, Galaxy S26+, pre-order record, South Korea, flagship phone, Samsung dominance, mobile tech, smartphone sales, Ultra model, tech news

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