Synthesia and Flatpay founders back Pluto.markets in $6M raise

Danish Tech Titans Back Pluto.markets in $6M Seed Round to Revolutionize Nordic Investment Landscape

In a seismic move that underscores the growing appetite for fintech disruption across Europe, Pluto.markets—a Danish challenger brokerage backed by Y Combinator—has secured $6 million in fresh funding from an all-star lineup of Nordic tech royalty. The round, led by Danish venture capital firm Seed Capital, also saw participation from existing investors and an unexpected but high-profile addition: Thomas Delaney, the Danish professional footballer whose off-field moves now include strategic investments in the future of finance.

But the real headline here is the constellation of unicorn founders rallying behind this ambitious startup. Jeppe Rindom of Pleo, Sander Janca-Jensen and Rasmus Busk of Flatpay, Victor Riparbelli and Steffen Tjerrild of Synthesia, Andreas Sachse of Podimo, Zendesk co-founder Alex Aghassipour, and Sitecore pioneers Lars Fløe Nielsen and Michael Seifert have all joined the cap table. This collective endorsement isn’t just a vote of confidence—it’s a declaration that Pluto.markets is poised to rewrite the rules of wealth management in the Nordics and beyond.

Founded in 2021 by Joakim Bruchmann, a former base metals trader at Goldman Sachs, and Oscar Vingtoft, a software engineer, Pluto.markets set out to democratize investing by offering commission-free trading in fractional stocks, ETFs, and cryptocurrencies. The startup’s mission? To bring the Robinhood and Trade Republic model to a region where traditional brokers have long held sway, often with opaque fees and clunky interfaces.

What sets Pluto apart is its laser focus on the millions of Europeans living in countries with their own local currencies—think Denmark, Sweden, Norway, and beyond. By securing an EU-wide investment license before even launching its major fundraising push, the company positioned itself as a compliant, scalable player from day one. And it’s already paying off: just 14 months after onboarding its first customers, Pluto boasts over 10,000 users in Denmark alone.

The new capital infusion brings Pluto’s total funding to nearly $10 million since its inception, a testament to investor belief in its vision. But for Bruchmann, this is just the beginning. “Our next move is to disrupt the ETF market—for both individuals and businesses—and already this quarter, we will launch products that the European market hasn’t seen before,” he told Tech.eu. “Securing support from nearly every Danish unicorn founder of the last decade is the ultimate seal of quality. They know what it takes to disrupt established industries at high speed. With their help, we are ready to make Pluto the preferred investment platform across Europe and reinvent asset management.”

The timing couldn’t be better. As younger generations demand more accessible, transparent, and tech-driven financial tools, Pluto.markets is stepping into a vacuum left by legacy institutions slow to adapt. With its war chest bolstered and a dream team of advisors in place, the startup is now eyeing aggressive expansion into new markets—and potentially new asset classes—that could further cement its status as a fintech trailblazer.

If the Nordic tech ecosystem has a rising star, it’s Pluto.markets. And with the backing of its homegrown unicorns, this is one rocket ship that shows no signs of slowing down.

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