The iPhone 18 Pro’s signature color could be deep red

Apple is gearing up for yet another bold move in the smartphone color game with the upcoming iPhone 18 Pro, following the surprising success of last year’s Cosmic Orange edition. According to a fresh report from Bloomberg, the tech giant is now testing a striking deep red finish for its next flagship, signaling a potential return to more adventurous color palettes after years of sticking to safer, more conventional hues.

The Cosmic Orange iPhone 18 Pro was a pleasant surprise for many Apple fans, breaking away from the usual silver, black, white, and gold lineup. Its popularity seems to have encouraged Apple to keep pushing the envelope. Bloomberg’s insider sources suggest that red is now being seriously considered as the “new flagship color” for the iPhone 18 Pro, with the possibility that Apple may keep orange as an additional option rather than replacing it entirely.

However, Apple’s color testing process is notoriously long-term, often experimenting with shades years in advance. This means the deep red iPhone 18 Pro could still be subject to change—or it might not arrive until a future generation. Alongside red, Apple is reportedly also exploring chocolate brown and purple options, keeping the final decision tightly under wraps until closer to launch.

This wouldn’t be Apple’s first rodeo with red iPhones. The company has a well-established partnership with (PRODUCT)RED, a charitable initiative aimed at raising awareness and funds for HIV/AIDS programs. Since its inception, Apple’s (PRODUCT)RED products have helped generate over $250 million for the cause. Whether the deep red iPhone 18 Pro will tie into this initiative or simply serve as a bold design choice remains to be seen.

Interestingly, Apple recently toyed with vibrant colors for the M2 MacBook Air but ultimately decided against it. Those colors are now rumored to debut on a new budget-friendly MacBook launching in March, featuring an A-series chip and a sub-13-inch display. This raises the question of whether Apple might also experiment with new surface finishes for the red iPhone 18 Pro—especially given reports from iPhone 17 Pro users about the Cosmic Orange finish being prone to scratches and discoloration.

On the hardware front, the iPhone 18 Pro is expected to bring several significant upgrades. Rumors point to a slimmer Dynamic Island, a camera system with variable aperture for better low-light and depth control, a next-generation modem with improved satellite connectivity, and a faster processor. These enhancements, combined with a fresh color option, could make the iPhone 18 Pro one of the most exciting releases in Apple’s lineup.

As Apple continues to balance bold design choices with its reputation for premium quality, the potential introduction of a deep red iPhone 18 Pro signals the company’s willingness to take risks and keep its products feeling fresh and exciting. Whether you’re a fan of vibrant colors or prefer classic tones, there’s no denying that Apple’s color strategy is becoming as much a part of the conversation as its technical innovations.

Tags & Viral Phrases:

• Apple iPhone 18 Pro deep red color
• Cosmic Orange iPhone success
• Apple bold color strategy
• (PRODUCT)RED iPhone return
• iPhone 18 Pro leaks and rumors
• Next iPhone color options
• Apple testing new iPhone colors
• iPhone 18 Pro design upgrades
• Apple’s color gamble pays off
• Deep red iPhone 18 Pro hype
• Apple breaks color tradition again
• iPhone 18 Pro vs Galaxy S26 Ultra
• Apple’s most colorful iPhone yet
• Will iPhone 18 Pro come in red?
• Apple’s secret color experiments revealed

,