Unitree named robot partner for 2026 Spring Festival Gala · TechNode

Chinese robotics powerhouse Unitree Robotics has officially secured its spot as a robot partner for China Media Group’s 2026 Spring Festival Gala, cementing its status as a recurring star in one of the country’s most-watched annual television spectacles. This marks the company’s third consecutive appearance at the gala, following its debut in 2021 with the robotic ox Benben during the Year of the Ox celebrations and a standout performance in 2025, where its humanoid robots took center stage in the Yang BOT performance, directed by renowned filmmaker Zhang Yimou.

The Spring Festival Gala, often referred to as the “Chunwan,” is a cultural phenomenon in China, drawing hundreds of millions of viewers each year. For robotics companies, securing a role in this high-profile event is not just a badge of honor but also a strategic move to showcase technological prowess to a massive audience. Unitree’s repeated inclusion underscores its growing influence in the global robotics industry and its ability to captivate audiences with cutting-edge innovation.

This year’s announcement comes amid fierce competition among Chinese robotics firms vying for a slice of the spotlight. On January 25, Galbot Co. Ltd. revealed it had been designated as the “embodied large-model robot partner” for the 2026 gala, while MagicLab announced its role as the event’s “strategic intelligent robot partner” for the Year of the Horse just two days earlier. The race to secure these coveted partnerships highlights the increasing importance of robotics in China’s technological and cultural landscape.

Unitree, founded in 2017, has rapidly risen to prominence with its advanced quadruped and humanoid robots. Its products, such as the Go1 and the H1 humanoid robot, have garnered international attention for their agility, versatility, and lifelike movements. The company’s ability to seamlessly integrate robotics into entertainment and cultural events has set it apart from competitors, making it a natural fit for the Spring Festival Gala.

The 2026 gala promises to be a showcase of innovation, with Unitree’s robots expected to deliver yet another unforgettable performance. While details of their role remain under wraps, industry insiders speculate that the company may unveil new capabilities or designs, further solidifying its reputation as a leader in the field.

As the competition heats up, the Spring Festival Gala is becoming more than just a cultural event—it’s a proving ground for China’s robotics industry. With Unitree, Galbot, and MagicLab all vying for attention, the 2026 gala is poised to be a landmark moment in the evolution of robotics, blending tradition with cutting-edge technology in a way that only China can.

For Unitree, this partnership is more than just a marketing opportunity; it’s a testament to the company’s vision and its ability to push the boundaries of what robots can achieve. As the world watches, the 2026 Spring Festival Gala will undoubtedly be a stage where the future of robotics takes center stage, and Unitree is ready to lead the charge.

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Tags:
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