Seattle Startup Arrived Launches Bold Plan for Fan-Powered Seahawks Ownership

In a move that could rewrite the playbook for sports team ownership, Seattle-based startup Arrived has unveiled an ambitious initiative to explore fan-powered collective ownership of the Seattle Seahawks. As the NFL team prepares for its fourth Super Bowl appearance, the timing couldn’t be more electric for this groundbreaking proposal.

The 12s Take Center Stage

For years, the “12s”—Seattle’s famously passionate Seahawks fans—have been celebrated for creating one of the loudest, most intimidating home-field advantages in the NFL. Now, Arrived wants to transform that vocal support into tangible ownership stakes.

“We’ve always believed that the 12s are more than just fans—they’re the heartbeat of this team,” said Ryan Frazier, Arrived’s co-founder and CEO. “This initiative is about giving those fans a real stake in the franchise’s future.”

A Perfect Storm of Opportunity

The timing is serendipitous. Reports from ESPN and The Wall Street Journal suggest that a sale of the Seahawks could be imminent, with the franchise potentially valued at up to $8 billion. Meanwhile, a landmark 2024 NFL rule change now allows private equity funds to purchase stakes in teams, creating a regulatory pathway for Arrived’s vision.

How It Would Work

Arrived’s model would function as a special purpose investment vehicle, pooling funds from thousands of fans to create a single private equity investor in the Seahawks. The company, which has already helped nearly 1 million investors gain exposure to rental real estate with as little as $100, sees no reason why the same accessibility can’t apply to sports ownership.

“We built our platform around making real estate investing accessible to everyone,” Frazier explained. “Why shouldn’t sports ownership be just as democratic?”

The Numbers Game

While exact figures remain speculative, Arrived envisions bringing together 100,000 or more fans to collectively approach a 3-10% ownership stake. This minority position would provide fans with appreciation potential while respecting the traditional majority control structure of NFL ownership.

Not the First, But Potentially the Biggest

The concept isn’t entirely unprecedented. The Green Bay Packers have operated as a community-owned non-profit since 1923, with over 538,000 shareholders. However, Arrived’s proposal would be the first fan-owned equity stake in a major league team under the new private equity framework.

From Rental Homes to Football Franchises

Founded in 2019, Arrived has already disrupted real estate investing by allowing people to purchase fractional shares of rental properties starting at $100. The company identifies, acquires, and manages rental properties across 65 markets, distributing over $63 million to investors who have collectively put in $375 million.

The startup’s success caught the attention of high-profile investors including Jeff Bezos (through Bezos Expeditions), Salesforce CEO Marc Benioff, and Uber CEO Dara Khosrowshahi, who participated in Arrived’s $27 million funding round last November.

The Fan Perspective

For Arrived’s co-founders, both transplants who arrived in Seattle during the Seahawks’ rise to prominence, the initiative is deeply personal.

“There would be nothing better, even if it’s $50, if I had a tiny sliver, and my son had a tiny sliver of a team—that’s priceless,” said Alejandro Chouza, Arrived’s COO.

Navigating the NFL Landscape

While the opportunity is tantalizing, significant hurdles remain. NFL rules prohibit private equity owners from having voting power, meaning fan-investors would participate in appreciation but not team decisions. Additionally, any sale would require approval from existing NFL owners, who have historically been protective of the league’s ownership structure.

The Clock is Ticking

The urgency intensified following recent reports about a potential sale timeline. While Jody Allen, chair of the Seahawks and sister of late owner Paul Allen, has denied immediate sale plans, the window of opportunity may be limited.

“We definitely felt the sense of urgency this week with some of the news breaking,” Frazier acknowledged. “We want to be ready if and when the opportunity arises.”

Beyond Seattle

If successful with the Seahawks, Arrived sees potential for replicating the model across other NFL teams and potentially other sports leagues. As franchise valuations continue climbing into the billions, collective ownership models may become increasingly necessary to expand the pool of potential investors.

The Bottom Line

Arrived’s proposal represents more than just a financial opportunity—it’s a cultural statement about democratizing access to what has traditionally been the ultimate billionaire’s playground. Whether it succeeds or not, it has already sparked an important conversation about the relationship between sports teams and their communities.

As Frazier puts it: “These teams are worth so much that there are so few people that can actually step up and acquire them. This model could provide a more stable capital base while giving fans the ownership stake they’ve always dreamed of.”

The 12s have always been loud. Now they might finally have a chance to be heard where it matters most—in the ownership suite.

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